How Content Quality Affects Bing Ranking

byBobBarr

2.9K followers

11 years ago

I came across a very interesting post on Bing's blog regarding ranking:

"In today’s post we take a look at how the Bing ranking algorithm considers content quality for ranking web documents. There are often many web documents on the web that are relevant for any given user query and an effective ranking algorithm should consider not only relevance but also the authority, utility and presentation of the content in order to provide the best search results. My colleague Michael Basilyan will provide some insights on how Bing algorithms incorporate content quality in order to improve the ranking of our results."

The article describes how to improve content quality in three areas: authority, ultility, and presentation. Examples are included which show ways to boost your site's Bing ranking. (While this post is specific to Bing, I'd expect that similar considerations are applied by Google for its rankings as well.)

Full article at:

http://blogs.bing.com/search-quality-insights/2014/12/08/the-role-of-content-quality-in-bing-ranking/