Tips for increasing conversion rates (Infographic)

7.8K followers

13 years ago

A common theme in the Live Chat or blogs are people worrying about poor conversion rates (ie number of visitors compared to those purchasing items). Having been asked to look at some people's sites and see if I have any suggestions how they could improve their sites - these are just a few things that I have seen

1. Lack of quality content. Kyle, Carson, Jay and others consistently tell members that they must provide 'quality content'. Keywords may get visitors to your site, but they won't stay if you're providing sloppy content or insufficient content.

2. Insufficient engagement - Quite a few members are promoting Wealthy Affiliate which is great. However, it's not enough to just say what WA provides. What will be the benefits to the specific customers you're targeting. You have to draw them in.

3. Poor calls to action. I can't tell you how many people moan that no one is buying, when it's not actually obvious what they should do to buy. Also remember that if everything is below the fold line (eg people are having to scroll down) they may not bother.

4. Unrealistic expections. Conversion rates will vary - but if you're expecting rates of 50, 60% - think again. Too many people are being unrealistic expecting fantastic rates a couple of weeks after having started their sites. Concentrate on providing quality content and your rates will go up.

As some of you know I have a bit of thing about infographics at the moment - so I produced this one with some tips of things to think about to increase conversion rates.

N.B. This is not the ultimate list - it's just a starter.

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Recent Comments

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BIS

13 years ago

Thank you - I changed a standard template - so I can't claim much credit for the look - but I do enjoy creating infographics.

jonart

13 years ago

Nice graphic....from artist to artist. :)

ThomasPaul

13 years ago

I'm part of the 16% that reads every word on the page :)

BIS

13 years ago

I would like to say I do, but I know I'm a chunker!

onefineham

13 years ago

Your tips are not only relevent, but you also ably demonstrated how to apply them! :)

BIS

13 years ago

Thanks very much. Glad you like them.

tagwan

13 years ago

Beverley, another really nice infographic. Great information and and the design is really awesome. :-)

BIS

13 years ago

Thanks - glad you enjoyed it. I did start with a standard template for the infographic and then change it to suit my needs.

ToddT182

13 years ago

I always love anything new from you as it is always guides me towards success in spite of me constantly getting in the way of progress!. I do appreciate your patients in helping me up "The Hill".