Understanding Jaaxy and QSR

byBenjisDad

12.5K followers

6 years ago

So understanding how QSR works is one of the things that I struggled with most often when I first made it over to WA.

I did not understand why Googling something with the quoted search results mattered at all!

I would Google my term without quotes and get terrified at wasting my time trying to write a blog post and trying to outrank huge places like Amazon or someone site with HUGE Domain authority.

How can I possibly out rank them?!?!?!?

Well after using the system and growing in my Google knowledge and simple maturity in the affiliate marketing space, I finally came to a pretty good understanding of it and would like to share it with others that may have this mental roadblock that is stopping them from continuing with WA or blogging in general.

So here is the answer to why and how a small niche site can outrank a behemoth authority site by using the QSR within our beloved tool, Jaaxy.

So the short and simple answer is to 'trust the system'. Jaaxy it's proven and works. But it does require time and patience. This is due to a large ranking factor within Google called... RELEVANCE.

But from experience, I know that is not a satisfying answer!

So here is the Looooong answer...

Google is a search engine.

They provide answers to peoples questions.

When someone asks Google a question, Google reaches deep into it's index to provide the BEST possible answer. The reason for this is if Google serves up a good answer, the user will continue to use google.

The more they use Google, the more ads they are shown, the more ads they are shown, the more likely they are to click one.

So it is in Google's BEST interest to provide you with the best answer possible to your questions. Otherwise they risk losing that user to Bing or Yahoo.

Ok, now that we have that established....

When you use the QSR for a search phrase, for example "best wax candles" you get a search volume of 144 and QSR of 31.

Now when you search "best wax candles" without quotes, Google gives you millions of results, pages and pages of results, and pages that have Domain Rankings of 83, 77, 95, 50, 38, 85, etc....

Looks scary...

But it is not... why? Because very few of the site on the first page are RELEVANT.

The QSR gives you the number of times that particular phrase exists within Google's index.

That is powerful information.

So Google, 'best wax candles' without quotes and look at the first result... The first result does not even have 'BEST' in the title OR the meta-description, in fact, that is true for most of the results on the page.

Power Tip: Once the search results come up press 'control+F' and type in your keyword, you will see how often it shows up on the page in bright colors to make it easier.

You see that the pages that google is trying to serve to the searcher is not TRULY answering the question.

To an affiliate marketing blogger.. that is called OPPORTUNITY.

The first result ranks #1 and only has 900 or so words. Imagine putting together a great, beefy post (2,000 words or more) listing the best wax candles, going into great detail, and most importantly... ANSWERING THE SEARCHERS QUESTION and satisfying the searchers INTENT.

Your site will eventually rank number 1 because you are the best and most relevant option out there.

Now here is the hard part.... This process does take time.

Weeks for established sites, months for brand new sites.

So if I started a website right now and wrote a post called 'best wax candles', since I am a new site, it will not rank immediately... but over time, Google will put my post where it BELONGS.

With a 2000+ word post, in great detail, AND answering the searchers intent... I have a blog post that deserves to be Number 1.

The other sites in the listing are ranking merely because Google has nothing better to put there and those are high ranking sites. So Google hopes that the searcher will find what they are looking for by giving them an authority site to check out.

Google is literally grasping for straws.

Grab the opportunity and Give Google a straw.

So in a nutshell, those high domain and high authority sites are there and they are ranking, but they are not very relevant.

That is why it is so important to have a very tight and well defined niche to target.

If someone is looking for the best wax candles and stumble on your site that does nothing but talk about wax candles, you solve the searches intent... making Google look good.

You, in turn, can answer their question, direct them to your wax candle review pages loaded with affiliate links, they read, they click, they buy, YOU MAKE MONEY.

Bada-Bing! Bada-Boom!