Email, Newsletter Campaign
I joined WA at the very end of December last year and never thought my Im journey would be such an upward learning curve and so quickly. I did the initial training and have been doing Bootcamp and what came about? Lists, collecting your emails so you had your lists. Webnairs by Jay and Kyle's classrooms on emailing, Aweber and soon everywhere I was looking on line sites were capturing you details and email. You tube vids of how to drive your list.
Now some of you are thinking, 'What list?". I did too but I started collecting mine locally at first and soon I had gathered over 200 contacts for my information at events and networking. Without even realising. They have sat quietly on my laptop only being used when I needed to contact for certain events.
So this Spring break I put my daily goals up and one of them was to learn how to send a Newsletter using my list. I watched all the videos on WA and anything else I could find, putting off in a way just doing it. Now, my daughter had signed up my first newsletter with a free account with 'Vertical Response' I watched their video, seemed easy enough, she had also purchased some 1000 extra credits for me, nice hadn't realised that.
So I set about following the instructions and writing the Newsletter using their template, a simple one so I knew it would open. Tried to upload an image took way to long so cancelled it and took out that section. Re-wrote it I don't know how many times and then at 7pm three nights ago sent it.
I have had so many replies to the change of my website, sign ups and some passed on the email and their friends have now signed up for course in September, making the day job I love even safer. I have had applications for my teaching services and booking for talks.
I have just checked the stats 98% open rate and no un subscribe, so thats good for my first campaign.
Now the next goal is to add a Newsletter form to my art portfolio site so I can offer it out to the Universe! After that I think a product campaign!!! Who knows?
WA gives you the confidence that you can do it, so Thanks again.
oo and a footnote, which prompted this blog, my daughter opened the Newsletter this morning and has just texted me, "Wow Mum a Newsletter, you have been busy, love the website new look!", Praise indeed!
So, write your goal and start it, do it and see it through!
Recent Comments
13
Thanks so much for passing this information along. I am interested in learning more about what you do. Not for myself so much, but for a friend of mine in Kansas City who is also an artist and owns a reasonably successful frame shop.
What you're doing with your list sounds perfect for his business. Would it be appropriate to give him your email address so he can pick your brain about this. With any luck, we might be able to get him signed up in WA.
Let me know if you would be OK discussing your email program with him.
Thanks.
Kali
My email is on my portfolio site. I have been in an Artist in Residence in a Gallery and Framing shop for three years, so if I can help more than happy to.
Thanks Jane, I shared your email address and website with him. His name is Jeff Widener, and his website link is: www.studio7fineart.com
Awesome job. My sister uses a service that does the for her. To my knowledge it was very reasonable especially because the amount of business it brought her was enormous
You are quite a person to follow. I have enjoyed several of your blogs, and this just one more great message to remember along the way today. Thanks.
Thank you. I had my site out there but since joining WA it so great to share what we are learning and if I can help by sharing too its great.
Hey thats really awesome. You've put in the work, had a go and its paid off. I always get a response when I email a newsletter to my massage clients but im slack at keeping it up because its time consuming. Congratulations
You can write a few when you want to and have it sent on the dates you want. I have already put some info on my next one as a draft so it makes it easier to fill in and send next month. It really inspires clients.
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This is a wonderful achievement. You should be very proud of yourself!