The Elegant AURA of Digital Business

Last Update: December 04, 2020

What does "AURA" Mean?

Aura- the meaning as it appears in internet-

“the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place.”

What Does a Business Aura Look Like?

In today’s business world, the big buzz phrase is content marketing. It is not a whisper. It is loud.

A great content attracts customers attention and

The digital entrepreneur goes above and beyond to make their content reach social and digital media.

They create video for showcasing the product and business. The content got the opinion about the business or product.

The content marketer make improvements if necessary to perfect the product.

The content gets the reward from the search engine with high ranking and social media shares them. Your domain authority increases.

Eventually a brand is created around your business.

The Science of Great Content -- Think in Terms of 'AURA'- Mei Carson

A Authenticity

U. Usefulness

R. Relevant

A Action

Are you creating your content based on AURA”?

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JeffreyBrown Premium
Great post, Anusuya! Thanks for sharing!

chicchat Premium
very nice & deep writing
tks for sharing.
JerryMcCoy Premium
Thanks for sharing such an important post. "AURA" should be a requirement when writing a post.
anusuya1 Premium
I believe so.
Thanks for the read, Jerry.
Newme202 Premium Plus
It is so nice to continue learning here at WA. I've never heard of AURA before in that light. Thank you for sharing Anusuya.
anusuya1 Premium
You are most welcome.
coqui49519 Premium
Thank you, Anusuya for these insights into content marketing.

I had never heard of AURA before so thanks for introducing this concept to the WAmily. I should read up on it online.

Have a great weekend. Peace. Luz
anusuya1 Premium
Hi Liz,
AURA is easy for me to remember what my content should be about.
Thank you for stopping by.
coqui49519 Premium
One of my grandmother's name was Aurea so the acronym will be easy for me to remember :-)
anusuya1 Premium
It’s a lovely name. Nice of you to share it here. Thank you.
coqui49519 Premium
You're welcome! I love learning new things, so you've made my Friday :-)