The Elegant AURA of Digital Business

What does "AURA" Mean?

Aura- the meaning as it appears in internet-

“the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place.”

What Does a Business Aura Look Like?

In today’s business world, the big buzz phrase is content marketing. It is not a whisper. It is loud.

A great content attracts customers attention and

The digital entrepreneur goes above and beyond to make their content reach social and digital media.

They create video for showcasing the product and business. The content got the opinion about the business or product.

The content marketer make improvements if necessary to perfect the product.

The content gets the reward from the search engine with high ranking and social media shares them. Your domain authority increases.

Eventually a brand is created around your business.

The Science of Great Content -- Think in Terms of 'AURA'- Mei Carson

A Authenticity

U. Usefulness

R. Relevant

A Action

Are you creating your content based on AURA”?