Do I really Need a Website?
I have seen a few posts and questions about sales funnels and in particular - ClickFunnels. In an effort to save some of you from shiny object syndrome, I thought I would clarify a few points.
I'm not just giving some random opinions here - I actually work with various technology for my clients. The biggest problem I see with my clients is them buying tools they don't need and wasting money.
Now, many people who are avid ClickFunnels (CFs) users, will try and tell you that you don't need a website - all you need is CFs. They would be wrong!
It's not that they are trying to give you bad information. They just don't know any better.
Firstly, you need to understand what a sales funnel is.
Simply put, a sales funnel is the process your customer goes through.
It can be as simple or complicated as you like.
From the first time someone hears about you until the moment they buy from you, they are passing through different stages of your sales funnel.
This process might differ from one prospective customer to the next depending on their buying personas, your niche and the types of products and services you sell.
You can design your sales funnel with as many stages/steps as you want.
When you are first starting out, you only need the bare minimum while you are learning.
These should be your only startup expenses:
You don't even need to pay for an autoresponder at first - you can get MailerLite for FREE until you reach 1,000 subscribers.
You can even create your own nice looking squeeze pages on your website with a free plugin called Elementor.
Use the HTML element in the page builder to paste your form code from your autoresponder.
What about building a sales funnel?
As I mentioned earlier - what CFs does is simplifies building a sales funnel. BUT it can be done on WP as well.
You will create your squeeze page to offer your freebie in exchange for their name and email.
In your autoresponder, you can add a link to send the subscriber to once they have opted in. This will be a 2nd page you create.
It will be your thank you page but it can also be used for your upsell as well.
At the top of the page you say thanks for downloading my book (or whatever you choose to write here). Then below that text you can offer something for them to buy. Usually a low dollar price works best - under $20. Make sure it is an item that makes sense - it would be something that could easily be seen as 'the next step'.
For example: your freebie is how to make a birdhouse (instructions), your upsell could be a kit with all the parts they need to make constructing said birdhouse easier.
This process works especially well if all the products you are selling are your own digital products. You would be able to add multiple upsells.
How Do I Do That?
I'm glad you asked. :)
In PayPal you will create your buy button. In the last section of creating your button there is a place to paste a link to send the buyer to once they have purchased.
So you create another page on your site for the 2nd upsell and link that to you PayPal button for the Birdhouse kit.
On this page you say something like - Thank you for buying our Birdhouse Kit, it will save you loads of time in finding the parts you need to make a beautiful birdhouse!.Because you found the kit super helpful - I think you would really appreciate our special on bird feed! Then go on to tell them about why your special on bird feed is so fantastic!
It is a little more work than using paid software but as I said - you don't NEED to pay for other services until you start making some money.
Don't have more going out then in!