Being The Best is Not Important

The online marketing trail is filled with trials and tribulations; until we find our rhythm, it can be challenging. I see so many people come to the online marketing world, scratch the surface, dig around only to depart. Many sales pitches create false expectations, which new entrants find it hard to both live up to and recreate. In many cases, there are pieces of the puzzle missing, literally.

It can be challenging; one of the drawbacks is our fixation on the competition. It is instilled into us from an early age that we have to compete to be successful. We need to get a good education to get a good job; this concept continues throughout the lives of many. Once we buy into that, the natural progression is to compare ourselves to the surrounding people. And perceive, in many cases, that they are doing way better than we could ever expect to do.

In the online world, there can be an amplifier effect; it can heighten our awareness. Others are doing better; you cannot compete. They have a larger audience and presence; they have more followers, more likes, a better website, a bigger email list, and the content they create turns to gold.

If you find yourself tracking down that path, there is a show stopper of a quote;

"A flower does not think about competing with the other flowers. It just blooms."

That can be empowering. What others are doing doesn't impact your bottom line. The only one that can do that is us. Our happiness or success should not be dependent on the work others are doing. Thinking along those lines can help to keep us on track; it works for me.

In our online generations, the fixation on the competition can hold us back. Who got more likes? Who has more followers? Who got more visitors? Who is the better writer? Enough. Suppose we continue to compare ourselves to others around us constantly; while seeking happiness and results, it will not happen. We must understand that everyone around us is different. Thinking along those lines being the best at something doesn't always pay off the most.

I think that we all have natural strengths; in many areas, some people can be much better than we are. Being the "best" web designer or the "best" writer doesn't make you the "best" person. Don't get me wrong; some people are the best at what they do because they have worked their way there, increasing their skill-sets to achieve their goals. Our quality of life is dependent on what we are willing to put towards it.

As said, being the best at something doesn't always pay off, but pushing yourself to be your very best always will. When we reflect, being the best is not so important. Doing the best that you can always matters. I find that to be very true, especially when looking at the online journey. If we can obtain the proper knowledge and resources, we can be hard to stop. Most definitely, being the best is not important.

Alex Evans.