New FB Group Rules You Need to Know About

Last Update: August 20, 2019

Hello, dear FB Friends!


Hope you’re all having a lovely day. Here are some of the changes that FB now considers when helping you (or not!) to grow your FB Group.

I hope you find this useful :)

  1. FB algorithm is all about meaningful interactions and good user experience. What does this mean? In short - not all reactions to your posts are created equal in FB eyes. They want their users to have a happy, fulfilling experience on the platform so, sad face, angry face reactions are going to have your post suppressed in the organic reach. FB prefers happy face, love, wow... Positive reactions win over negative reactions. Also Likes are not as important any more. I guess that is just too lukewarm for FB algorithm.
  2. Contests, Giveaways, Free Downloads are being not favored by FB now. So, if you are doing any of these you need to be creative with the language. Use a pic or a GIF (more about GIFs in a mo) and text to achieve the best result.
  3. GIFS are all a rage on FB now!They will give you the best rankings in the algorithm. This is new and they are even overtaking FB Lives in importance (great, just when I decided to do daily FB Lives). I have to admit that I’m not 100% clear how this works and what is the best way to use Gifs to get you engagement etc, but as I’m finding out about it, I’ll let you know.
  4. FB does not like if you nudge your visitors about how they should feel or react to your post. You should avoid inviting the reader to like, share, comment your post. This is called the engagement bait and FB will suppress your post.
  5. Sales or direct promotions should be less than 20% of your FB content.
  6. If you are doing Collabs where other people in your niche post in your group, you should avoid using the word TAKEOVER because it’s been flagged by FB and it will get your organic reach down.
  7. Links within your post are going to hurt your post. Especially if the site where you are sending your audience is getting the most traffic from FB. FB is now measuring inbound and outbound traffic patterns of the site that is linked to your post.
  8. Don’t share your posts from your Business Page to your Personal Profile.That is now against Terms of Service and can get you banned. If, however, someone else (who is not the administrator) shares the post to their profile - that’s fine.

I collected these as I was doing a bit of research on how to run my new FB Group the best way and not get banned. I’m sure I must have missed some other rules - I will update this post in my group as I find out more.

Thanks for stopping by and have a great day! Alenka :)

Have you started growing your FB Group Community?

If not, what's stopping you?


The link to my FB Group is on my profile in case you feel like joining. Thanks! :)

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BobbyO Premium
Thanks Alenka, I decided to create a new Facebook group, and this was a nice synchronistic timely event. To your success!
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AlenkaV Premium
Brilliant! So glad. I've got more tips, I'll post them tomorrow. You might want to check those out as well. Best, Alenka
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SeanDougall Premium
This is great information Alenka and very timely as I have 2,600 people in my Network who all have Groups. I've been trying to find out what's going on with FB - they're not at all good about telling Users about changes - this Post of yours is very welcome. Thank you!
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AlenkaV Premium
You are welcome! Wow, amazing success with your group! Do you collect emails as well? Do you have a chatbot?
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SeanDougall Premium
Hi Alenka,

Thank you for your reply. I don't collect emails from Facebook, I do from my Websites. I've considered a Chatbot but, to be frank, I haven't looked into it!

Are you going to tell me a bit about both? That would be great!

Sean.
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Stanleycmng Premium
Alenka,

Thank you for keeping us updated on these moving targets at Facebook.

It is becoming more and more difficult to engage since FB is setting rules that are unnatural. I am saying “unnatural” because if I am a cafe and want to giveaway free coffee, The natural thing to do is to go to the door where traffic is, put up a sign “free coffee” and announce to all passerby, free coffee.

Now on Facebook I have to think of a way not to say “free” when I want to giveaway free coffee.

However, since it is their platform, I guess we have to comply if we want to use it.

Food for thought, will such action change the behavior of people in time to come?
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AlenkaV Premium
Yes, you are so right. I've resisted doing any business on FB for the longest time, exactly for the reasons you describe. However, I see that it's also a platform that can literally transform your business for the better so I'm trying to utilize it. But, I'm aware it may be snatched away at any time. This is why everyone should collect emails, so even if your FB Group is banned, you still have your potential customers.
Best,
Alenka
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AffMktgRt Premium
Alenka,

Thank you for all of you great research and the info shared with us here.

I personally find even more reasons NOT to build a group on FB, not only in light of the new rules but because of the arbitrary and irreversible way in which FB and Google ban or terminate accounts.

The impact would surely be even greater when not only a business or personal page is banned/unpublished but when an entire group is dealt the same fate.

There are better alternatives out there for groups and communities without draconian rules and which give full control to he group creators to grow and to thrive and I suspect that when the US regulatory agencies and judicial branch investigators will be done with the deep inquiry into multiple violations by the US media giants, there will be so many facing a rude awakening and they will find that they had built on sinking sand.

Of course everyone is free to conduct their marketing as they see best fit, however, ignoring what is around the corner is a serious matter.

Blessings!
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AlenkaV Premium
Hello
Yes, you are so right in what you say. I totally agree. However, for the time being, I see building a FB Group as a fast(ish) way to collect emails and connect with a very targeted audience.
I'm also active on my YT Channel and have a website. So, if my FB account gets banned it won't mean the end of my business (even though it will be an inconvenience), but also I would have collected some emails and have a list of potential customers from the group.
I would be interested to find out about the places you mentioned where we can build communities without the strict rules. Looking forward to your post if you decide to write one addressing that subject.
Best,
Alenka
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Dave07 Premium
Thanks for sharing this very helpful information. I have been thinking of creating a Facebook group but its on the back burner at the moment
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AlenkaV Premium
Hello
You are welcome!
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