We Cannot See The Forest For The Trees. OR Can We?

byAffMktgRt

1K followers

Updated 6 years ago

This brief post is intended to focus on a 40,000 feet view of the online or affiliate marketing, and most of its forms and iterations.

It is apparent to me that, myself included, many of us cannot see the forest for the trees.

Before giving, you my take on this subject matter, let us take a look at the popular definition of that phrase in the title of the post, shall we?

"An expression used of someone who is too involved in the details of a problem to look at the situation as a whole: “The congressman became so involved in the wording of his bill that he couldn't see the forest for the trees; he did not realize that the bill could never pass.”

Now, before I embark on my own observations on that phrase, I would like to change/substitute the word "problem" in the above definition with "issue". You will see soon enough as to why that change makes surely more sense in the overall scheme of things.

"So...what does a forest or trees have to do with affiliate or online marketing? in the past you wrote here about fruit trees, burning boats and pulling up rows of seats, where is this one going to go now?" some of you may rightfully so ask me.

Well, everything.

Here it is in a nutshell.

We all know the amazing benefits of WA, its training, management, earning potential, amazing support and community. Right?

"Yeah, come on, you are stating the obvious, so what is new in that?" some may still ask.

OK, then.

Drum roll...

Having all agreed upon the benefits of WA as an affiliate or online marketing platform and community, why do most of us, myself included, fail to PROPERLY AND COMPLETELY ARTICULATE and present all of it to potential referrals or clients?

I know, I know we can all collectively compose a long list of reasons and turn it into a blog post here, right?

Here is what most of us, myself included, are simply missing in our presentations.

I will start the bullet points in this first section with the word "No..." to detail actual benefits

- No prior experience necessary;

- No large sum to be invested, often even free starters can at least get some marketable benefits from the training, community, website building and hosting, etc.;

- No specific or existing assets required;

- No specific Geo location required;

- No boss, no supervisor, no annual evaluations, no raises dictated by corporate bean counters or distant Ivory Tower residents;

- No significant monetary risk for membership (can cancel any time, sometimes full refunds can be given). This is not Wall Street or even online trading which carry massive risks.

- No membership contracts to be locked-in; pay as you go or simply leave and go away freely;

- No erosion of knowledge possible once it is attained, training can be reviewed again as necessary and, for the most part, it is not stale or outdated as to the main core principles;

This second section will also outline some benefits;

- People will gravitate towards those who a part of the "knowledge industry" and not go out to ask some college professor or academic who gets their "knowledge" from books and not from own experience in that field; consider in the aftermath of a natural disaster that most will look up to survivalists and campers and not to the local librarian or college professor on everything related from how to start a fire without matches on how to build shelter and how to procure and store food/water and fend off wild animals rummaging around the destroyed residential area.

- Today society suffers from many ailments, patience being a major one. We want all instantly and there isn't any such corporate or governmental structure in place to cater to each individual. Yet, all of you and I can using our online tools and automation so long we basically have the knowledge and the required internet connection.

- If you were to show up here in the US at one of the plush offices of a stock brokerage and ask for their "investment advice", upon a "warm greeting" you will be politely asked to leave once they will determine that you have no "current or projected assets". Sounds harsh? Then try it pleases and let me know how that works out for you. My point being that we are in the status quo order of things in the world only worth to an employer if we can give our very best for some sort of compensation determined and capped by some distant corporate bean counters and possibly even some AI algo. Same goes for the "valuation" we get from the stock brokerage "investment advisers". No current or projected assets, then how can they possibly help us, and how will they earn commissions if not paid by us?

This third section carries on that message in a different format of phrasing relating to our potential referrals or clients:

- We do not ask for prior experience;

- We offer knowledge using tried and tested. franchise like, tools, systems and platforms;

- We [this is huge, please take note] GENERATE NEW ASSETS for them and us as their mentors;

- We teach and educate potentially millions;

- We set free millions both financially and locationwise;

- We empower single moms, the underemployed, the unemployed, part -time and full time workers, widows, young and old and in between folks;

- We overturn the tables of the so called ordinary (which means, pardon my French common) order across many aspects of the economy;

- We turn the impossible into the possible for millions;

- We help millions reach and live their lifetime dreams;

- We free up millions from corporate offices, cubicles, assembly plants or much dreaded jobs;

- We create opportunities for generations to continue as entrepreneurs, drop out of or skip school or college and smash the chains of student loans;

- We are the ones behind the power of a website, an affiliate link or a ClickFunnel;

- We are the disrupters who drink the tears of those corporate giants that were too arrogant and who mocked us;

- We are the game changers in that irreversible tidal wave which will demolish the pompous structures which held us chained, who "evaluated and compensated us" as per their whims;

Should I keep on going, maybe save some for a Part Deux or maybe I am speaking to at least a few in the 1.5 million strong WA worldwide community?

If you see any value, however little it may be in sum and substance for you, please use it, if not then ignore or discard it.

We often here read about the poignant question "WHY?" when we seek answers as to what drives us and our efforts here at WA or in the affiliate or online marketing space.

We may need to ask ourselves before that also "WHO ARE WE?".

I hope that last section may provide some answers.

Be fierce.

Be revolutionary.

Be blessed.

Bless others.

Blessings to all WA members, management, tech support and admins!