The stages of the marketing funnel _ Step 1: attract visitors
Published on October 6, 2021
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Step 1: attract visitors
Before creating your marketing funnel, it is necessary to study the behavior of your audience. You must therefore use the persona method, in order to identify a marketing funnel that corresponds to them. It is the key element of any good strategy.
But not only! Generating quality traffic is one of the central steps in effectively fueling your marketing funnel. There are different ways to attract visitors:
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Thanks to content marketing (example: articles, infographics, webinars, checklists, etc.) which will aim to raise awareness and inform visitors. It is also the main lever of natural referencing.
The paid search ( SEA ) and natural ( SEO ). Two very different but complementary approaches to generate traffic.
The SMO (social media optimization), social networks greatly participate in the reputation and the construction of the image of a company.
Thanks to the website as a whole, it is the first point of contact for a visitor and you should not miss it.
During this stage, your visitors are in the so-called “Discovery” phase. The challenge here is to answer the questions and/or the needs of your audience thanks to your content, without waiting for feedback.
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