The stages of the marketing funnel _ Step 1: attract visitors

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Step 1: attract visitors

Before creating your marketing funnel, it is necessary to study the behavior of your audience. You must therefore use the persona method, in order to identify a marketing funnel that corresponds to them. It is the key element of any good strategy.

But not only! Generating quality traffic is one of the central steps in effectively fueling your marketing funnel. There are different ways to attract visitors:

Thanks to content marketing (example: articles, infographics, webinars, checklists, etc.) which will aim to raise awareness and inform visitors. It is also the main lever of natural referencing.

The paid search ( SEA ) and natural ( SEO ). Two very different but complementary approaches to generate traffic.

The SMO (social media optimization), social networks greatly participate in the reputation and the construction of the image of a company.

Thanks to the website as a whole, it is the first point of contact for a visitor and you should not miss it.

During this stage, your visitors are in the so-called “Discovery” phase. The challenge here is to answer the questions and/or the needs of your audience thanks to your content, without waiting for feedback.

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Recent Comments

16

Nicely said, Abdenbi.
Thanks
Stephen

Thank you so much Stephen.

Concisely said, Abdenbi! Thanks for this!

Jeff

Thank so much Jeff.

You're very welcome, Abdenbi!

Jeff

Thanks for sharing this informational blog Abdenbi.

The first stage in any business should be concentrated on providing value, then attracting potential visitors/customers.

But, how we do so, depends a lot on our targeted audiences, and of course what business we are in!

Have a fantastic day my friend!:-)

Well put Jessie. Thanks for enriching the discussion.
Abdenbi

Always a pleasure my good friend!

Interesting information on marketing funnels.
I am looking forward to the next step.
Thank you, Abdenbi.

Thanks so much Muslimah for stopping by and showing your interest in the topic. I will not forget about the next step.
Abdenbi

You are welcome.

I believe that this is in the same area that I am exploring: audience engagement.
I was wondering if you were aware of a way to create an interactive "questionaire" or polls in the body of an article to both engage and to audit my audience?
Thank you for this post!

Stephen

Thanks for stopping by Stephen. By writing a quality content that answers the questions of the audience and responds to their needs, you can attract more visitors to your website.
Abdenbi

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