PPC Device Targeting For Beginners
Published on February 18, 2025
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
When you create ads on popular places like Google and Microsoft (Bing), they are displayed for 3 types of users:
- Mobile
- Tablet
- Desktop (laptops)
However, not all users who visit from these 3 types of devices are the same and typically desktop clicks are valued to be higher than the other 2 because there is just more attention, more conversions and a better reputation for desktop users to convert into sales/leads. This video showcases a simple way to set your ads up so you get more desktop users than the other 2 in Google Ads.
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