Quick & Easy Monetization Formula - Eureka!

Okay - This a very quick, ill-planned, but I believe important blog. This is something I've just uncovered for myself while brainstorming with another WA member; this is not well thought out because I know if I don't write this down immediately I will forget.

I do have a point. - Monetization! I believe most of us would agree that in one way or another we are here to introduce an interesting idea to the web, that will in turn attract an audience we have chosen to target, and that audience will in turn leave us some money for something of value. Whether its for your fancy car, or your non-profit needs funding, revenue is at some point the important ingredient in running a viable business.

Each audience or niche you are working with has some common interests. These groups of people tend to buy certain things and are tempted to investigate links to very specific subject areas. Advertisers have already figured this out and there is a ton of media out there where we simply need to copy the formula. Yes that's italicized because this is where I realized the formula is out there, and practically free.

Let me explain how this came into my thick head tonight. I was brainstorming with another WA member who might write about something very specific to running. I was doing some creative thinking and at one point I imagined a Runners Wold Magazine. (If you aren't familiar with this magazine, its sort of a thick glossy magazine with advertising everywhere. Its a very successful publication.) So I then I thought, why not look at who and what the magazine works with to promote running, and try to get links and ads for your running site in the same way. Some of these magazines spend tens of thousands of dollars figuring this stuff out. For just a few dollars we can go to a news stand and pick it up for ourselves. Open up a magazine that caters to your audience - there might be more than one publication. Do what they are doing. Consider the links and products they are using and how that might monetize your site.

You certainly don't have to produce an online magazine, but wouldn't it make sense to have some great ads and links for products and services on your pages? I would venture to guess that the professional advertisers and magazine moguls have people that are presenting things we'd never have thought of on our own. What a bonus for us! The formula is there for the taking and why not produce a great site and get connected with some great products and services just like the glossy magazines out there?

*My disclaimer - do not plagiarize! "They" will find you, taunt you, and call you a dummy!