How to Create an Effective Marketing Video

Last Update: Oct 15, 2019

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Video marketing is a technique that offers fantastic capacity for anyone interested in learning its outs and ins. The secret, however, is a determination to study the techniques that have actually revealed themselves to be effective for others along with those that have actually been flops. Review the tips that follow, and you will be a professional on the subject in no.

Two minutes max!

When you develop a video for a marketing campaign keep it under 2 minutes. You want your target audience to enjoy the entire message, and if it is too long you will potentially lose your audience as they click off. If needed, you can always continue a thought or message in a follow up video.

No techies here

Make your videos for the layperson. If technical language is needed, make a second video to provide a much deeper insight into the subject for the more sophisticated audience.

We can't all be professionals

Do not attempt to pretend if you are not truly a professional on a subject. The very best way to address that is by talking to people on video that are professionals in your niche. A trade convention or workshop is a fantastic place to fulfill people that will not mind doing a video.

Be clear and to the point

In your video marketing, let the viewer know why it is that you provide the service or product that you do. They can quickly see what you offer, however let them know the reason behind it. Open, candid and authentic interaction engenders trust, which engages new audience and retains previous purchasers.

Encourage engagement

Get them all involved in your video marketing efforts if you have a group of people. Search for an individual who is friendly, well-dressed, and comfy being on movie. Having a range of individuals in your videos can make them more fascinating.

Keep recording

The more videos that you make, the more audiences you will get. Even if one video does terribly, doesn't suggest that they all will. By making videos on a regular basis, it will keep audiences interested and they will keep coming back to see what brand-new material you have to offer.

Your call-to-action

Have an action for your viewers to take when they see your video. To get viewers to register for a mailing list, demand that they click your link in the video's description.

Encourage sharing

Videos can be an unpredictable piece of work. If you can do something in your video which is surprising and yet not tacky or lame, you will capture your audience and they will share the video with family and friends. Opt for cute, funny or shocking and prevent gruesome or juvenile humor as much as possible.

One of the most ingenious, efficient strategies for business development around involves video marketing. The trick, nevertheless, is to devote yourself to learning whatever you can about the subject prior to jumping in with both feet.

With a bit of work, the tips I have shared above will help you create an effective marketing video.

And to learn more on the subject, I recommend that you watch Jay's excellent recorded WAbinar "Introduction to YouTube Marketing".

If you enjoyed this tutorial, please be kind enough to "Like" and comment below.


Recent Comments


Very useful thanks John, Alan.

Thanks for sharing John. This is very helpful:)

Excellent advice. I've been putting off doing video, I do need to take the plunge sometime soon. Thanks John.

I've been putting off doing video so maybe your post will get started. Thank you.

Many thanks!

Good afternoon John,

This was well explained, good post.
I have not reached the video level myself yet but understand the potential it has.

Greetings from the south of Spain, Taetske

Great tips, John.
Thanks for sharing.
All the best.

This was great to read John. It is so good of everyone to share their knowledge and confidence.

Another step in the journey.


Lily 😊

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