Surviving the You Tube ad crisis
Many here are aware (although some may not be) that about a week ago advertisers suddenly pulled over $750 Million in advertising from You Tube. This resulted when both the Wall Street Journal and the NY Times ran stories alleging that advertising dollars paid through You Tube were being used by Terrorist and Nazi sympathizers to pay for the making and posting of pro-terrorist and pro-Nazi videos. What led to the decision by those papers to run a story that was less than 100% accurate is not the topic of this blog. Suffice to say a YouTuber named Sargon of Akkar has an interesting theory about that.
What the loss of advertising revenue immediately meant was those owners of YouTube channels who relied on YouTube ad revenue found themselves cut off at the knees as YouTube demonetized their videos.
Often no notice was provided when the demonetization decision occurred. Needless to say individuals who got a few hundred dollars a month (or even more) via ad revenues found the sudden cessation of income painful.
How much money are we talking? A general rule of thumb is that if your video channel has 1,000 views ads run on that channel generate about $2. Not very much money for many of us. However, if you have a 200,000 views, you noticed when that check vanished. A Facebook user named Paul Logan has one YouTube video which all by itself has had over 200 MILLION views. That's a fair hunk of change the demonetization wiped out.
As of this week if you wish to monetize your YouTube videos you need 10,000 views on your channel AND your video needs to meet the following guidelines (and yes, they are now checking each video you have before approving any monetization) of both YouTube and also those of Google.
YouTube guidelines (too long for here)
http://support.google.com/youtube/answer/6162278?h...
Google policies (your video may not contain)
https://support.google.com/adsense/answer/1348688
If you find the requirements above to be overly restrictive or to smack of censorship, well of course you are correct. That is exactly what is happening as You Tube tries to lure back the advertisers and Google strives to restore it's own revenue stream. No more talk of disasters of any kind. No News shows, No mention of past wars, No videos in which people smoke anything, etc., etc.
So okay, you now know the rules and you are approaching 10,000 views (potentially $20 in ad revenue), but since You Tube is maintaining the right to up 10,000 views to 100,000 views if they feel like it, or change the what is permitted rules without telling you and just suddenly demonetize your account, how do you cope?
I would like to present a fairly good video here by a third party who offers 5 ways to survive YouTube demonetization.
A good summarization is do not keep all your eggs in one basket.
Recent Comments
3
Hey there,
Great post, and all through reading your post I was thinking exactly what you put at the bottom - 'do not keep all your eggs in one basket.'
Sad but true, you never know what's going to happen 'down the line', your post is a good reminder of that.
Cheers,
Jacqueline
I am just realizing the final link about 5 tips to survive the crisis may not have come through. This is by THINK Media TV.
h ttp://www.youtube.com/watch?v=aj7R4XnQxgs
Put the h and the t together of course.