Why Solving Problems Will Only Lead to More

byWeb20pro

861 followers

3 years ago

What if I told you by solving problems will ultimately only lead to more for you?

But what if I also told you, that's exactly what you want.

Let me explain.

Each problem you solve creates a new one for you to solve.

Around every turn, there's a new fire for you to put out.

But, with every problem lies an opportunity.

Let's get back to that base point.

"Each problem you solve creates a new one for you to solve."

Everybody has problems and everybody is looking for a solution to that problem, even if they don't realize it themselves.

It's all a funnel.

Sell one product > solve one problem with it > create a new problem > upsell the solution to the next problem.

Make sense?

Let me break it down.

Let's say you're a coffee shop.

You sell... coffee.

Boom, you've solved one problem for your customers that want coffee.

But, oh no!

Your customers are hungry.

So, what do you do?

You decide to solve that hunger problem by selling some pastries as well.

"Can't work on any empty stomach!" You say as you created the new problem for the customer.

They give in and order a freshly baked, straight out of the oven pastry, drizzled in warm chocolatey syrup.

You smile as you just upsold the solution.

It's all about positioning, you see?

Any good copywriter understands this.

Identifying what your product truly is, who your target audience is, what they really  want, and the relationship between them and your product.

It's the bridge between what you sell and what your customers' needs are.

Often times you can position your product to be the answer to your customers' problems.

Solve their problems and you will be bombarded with many more problems.

But remember, that's a good thing.

Let me know your thoughts down below! I'm interested in your feedback on this kind of topic.

Gary & The Web 2.0 Team