Hey Anne-Caroline,

We always link all our pins to some form of place where the visitor can take action. A blog article, a landing page, and so on. Pins don't have much of a purpose if you don't redirect the viewer to another place where you can capture email list leads by providing a freebie, taking them to a blog post where they could read and potentially click through to an affiliate link or at least some win-win situation.

I see though many viral pins that have no links…

Unless they have a really good message, I don't see the point in that effort. Every effort we make online, must have a certain goal. I am talking about my own real estate, and it has worked well for us.

Yes I link image pins to my website. You can experiment with NOT linking them anywhere, other than to a board. Those tend to get the highest impressions and clicks, which can help your board and other pins perform better.

Thanks ! I always wondered why many pins have no links. That's very important to know!