Pinterest Marketing: TOBI Pins vs Regular Pins
When you make Pinterest pins, they can either be TOBI pins (pins with text on it) or regular pins (images/videos without text overlay). Sometimes one performs better than than the other and the point of this video is to help you tell which ones to make depending on what topic you are covering by following the numbers and results.
- If you see a particular board that gets way better results with TOBI pins, make more TOBI pins.
- If you see a particular board that gets way better results with regular pins, make regular pins.
- If you have a 50/50 situation, make 50/50 pins for both types.
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Recent Comments
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TOBI Pins are a smart upgrade from regular Pinterest pins—they're interactive and tailored to shopping behavior, helping brands stand out more. I actually recommend checking this out: Forbes on Consumer Trends https://www.forbes.com/councils/forbesbusinesscouncil/2025/04/01/consumer-trends-for-improving-your-business-approach/ —it really helped me align my marketing with what today’s buyers respond to.
Thanks Vitaly,
I cannot even tell you how much I have learned from you for my posts on Facebook and Pinterest.
I do have question though. I have quite a few videos on Pinterest. What do you think about the videos compared to the TOBI pins?
Thank you for all your help,
Mike
You can put a front end image on the video making it a regular image or TOBI pin, then see how it performs.
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So much useful tips from you, appreciate!