Niche, niche, niche and more niche!
Published on July 28, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
This term seems to confuse a lot of people when in reality it is such an easy term to understand.
The simplest explanation is: a corner of the market.
So if you have a market that is cars then a corner of it would be car upholstery. If you have a furniture market, a corner of it would be chairs....get the idea?
One thing a niche will do for you is get you a corner of the market....lol !
How do you do that? In famous Teddy (ChrisScott) words..."I'm glad you asked!"
Simple! Do not try and get as many people to your site as possible because that is a waste of time! You want to get people that are interested in you and your corner of the market!
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I will use one of my famous analogies. (well, famous in my mind anyway).
I sing and play Jazz guitar, so when I get booked to play at a venue I go and play and sing Jazz guitar......because?.........you've guessed it, that is what the audience expects! Now I could get there and think WOW! such a huge crowd, I'll play some Blues and some Country and I will get more people to book me for their event...$$$$$$$$$$$$$!
WRONG! Not only do I lose my Jazz audience, I lose my credibility, even though I might be brilliant at the other genres as well.
So.....my children (I can finally say 'my children', this is the first time, you heard it here first, because I am now at that age where most of you are younger than me...and the ones who aren't don't care because they want to be younger than me....lol !) focus is what you need!
Narrow down your market, laser focus, find the smallest niche you can find, be an authority in it and people will beat a path to your door. Be passionate about it, shout about it, entertain...do whatever you can but stay focussed! There are a ridiculous amount of people on the net and a lot of them are looking for YOU!
Don't be the 'I am everything to everybody' type of person or the 'no job is too big or too small' type of person. Make your mark...go get 'em Tiger! Be the I only do big jobs, I only help devoted mothers....be brave!
This broadcast has been brought to you all the way from the back end of the planet, Australia, from the comfort of my computer, live as of 15.15pm Sydney time.....
Take a hold of your life and have some fun!
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