Augmented Reality for Marketing
Last Update: Oct 28, 2019
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that fulfills three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
How to Use AR for marketing
Augmented truth (AR) is an emerging trend within marketing and sales strategies, one that approves manufacturers to give their clients unique experiences with the convenience of tapping into their cellular devices.
Mobile has become one of the most giant media kinds via which consumers engage with manufacturers and make buy decisions. AR offers you every other tool in your belt when it comes to riding income and enhancing manufacturer cost thru mobile devices.
- Let clients try before they buy
Potential customers have usually desired to strive products prior to purchasing them. Fitting rooms, cosmetic samples, car take a look at drives and many different related concepts testify to the effectiveness of this sales strategy. Augmented purchasing experiences are one of the rising tendencies in the retail industry.
- Augment traveling and assistance
Augmented fact presents the potential for corporations to add a digital component on pinnacle of their bodily locations and products. Customers are capable to scan a product or object in order to pull up an AR ride tailor-made either towards giving additional records about the product or some form of supplemental brand-related experience.
- Augment branding materials
Augmented reality can take branding materials like business cards and brochures to the next level by adding a virtual component. Users are able to scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand.
- Create a buzz around the brand
Augmented reality can also be used as part of an indirect sales and advertising and marketing strategy. While the preceding AR applications targeted on direct approaches for facilitating sales, AR can also be used to decorate the popularity of the company itself.
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