Augmented Reality for Marketing
Augmented Reality(AR)
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that fulfills three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
How to Use AR for marketing
Augmented truth (AR) is an emerging trend within marketing and sales strategies, one that approves manufacturers to give their clients unique experiences with the convenience of tapping into their cellular devices.
Mobile has become one of the most giant media kinds via which consumers engage with manufacturers and make buy decisions. AR offers you every other tool in your belt when it comes to riding income and enhancing manufacturer cost thru mobile devices.
- Let clients try before they buy
Potential customers have usually desired to strive products prior to purchasing them. Fitting rooms, cosmetic samples, car take a look at drives and many different related concepts testify to the effectiveness of this sales strategy. Augmented purchasing experiences are one of the rising tendencies in the retail industry. - Augment traveling and assistance
Augmented fact presents the potential for corporations to add a digital component on pinnacle of their bodily locations and products. Customers are capable to scan a product or object in order to pull up an AR ride tailor-made either towards giving additional records about the product or some form of supplemental brand-related experience. - Augment branding materials
Augmented reality can take branding materials like business cards and brochures to the next level by adding a virtual component. Users are able to scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand. - Create a buzz around the brand
Augmented reality can also be used as part of an indirect sales and advertising and marketing strategy. While the preceding AR applications targeted on direct approaches for facilitating sales, AR can also be used to decorate the popularity of the company itself.
Recent Comments
18
Hey Udaraduminda,
Thanks it was a very interesting article but a little too advanced for me.
Don
I think, If we haven't good technical knowledge we happen to get technical support for achieve this
Udaraduminda, thanks for enlightening me on this new technology I like to know more about it and where can I down load a test copy or read more about it from the company's website.
Still I am also studying this method. Therefore I can't give you perfect answer for that question. There are so many articles about augmented reality technology. You can use 'Vuforia' website, to get better idea. There are guidance for build augmented reality applications.
udaraduminda - I believe that you have written a terrific post, however, I believe that your audience will be very limited in it's size. If that is your intention, then you have succeeded. If not, then you will need to break it down to more of everyday persons language. You've got an awful lot of talent and can be as successful as you want. Wish you the best.
still I have not try to do that practically. I don't know, how to do it practically. still I am studying this method. This is an imaging. I think this method can use for the fashion industry and furniture market industry.
I think if you were to ask yourself when talking to an individual that did not have the understating of AR that you have, how would you explain it to them. Anothewords, talking to them through their understable words. Right now you are talking to the average individual as if it is you were speaking a foreign language. If you could do that, you goals would be completely reachable. Good Luck.
I am aplologized from you, to share a post without better idea. Next time I will correct my mistake. Thank you for your advice.
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Hi you have posted some great information that I hope to learn more about in the future. Right now it's too advanced for me, but great post.
Charlotte
Thank you