Video Description

Always add a description to your video. The first few lines play a vital role in the video’s ranking. You can also use the auto-complete feature to write up a description for your video. If most searched keywords match with your description, this will increase your ranking.

Name the File of the Video

After creating and editing your video and it is set for YouTube, render the video file to your keywords and not just any name. When you name your video and upload, it gives the search engine an insight into what the video is about.

Using the same file name as the title helps the search engine index your video with ease. A good index score will help you increase your ranking on the search result.

Use Data Gotten from Research to Optimize Old Videos

You can use the YouTube Studio to optimize old videos

• Go to the page
• Click on Analytics and select Top Videos
• Click on the video you intend to optimize
• Select traffic source and YouTube search

This process will make the site provide you with the exact words users are using to search for videos related to yours. Use this data to optimize your video by editing the title, description, tag, and file name. If you find out that some things users are looking for are not in your video, that’s an idea for another video.

Make Use of the Close Caption Feature

While making your video, use the close caption which displays text over the video to your audience. This is a way of making the audience understand you better and it is available in different languages.

YouTube has a new feature that converts everything in a video to text; you can upload this alongside your video. If your video doesn’t contain voice, write the caption yourself, and upload it. Using captions has a way of helping you rank higher since the captions also contain keywords.