Ranking Higher in Search Results

First things first, I will want you to understand that YouTube has its own way of ranking videos. YouTube will still ensure that people who buy inorganic traffic don’t rank higher than those with organic traffic.

One of the major things YouTube considers is your viewing time; if a viewer watches your video and exits at the very beginning, you are likely to lose ranking. So the first thing for you to do is to create quality videos that are compelling enough to the audience.

Let’s look at the most important search engine optimization tips that can help you rank higher.

• Video title - make use of keywords
• Video description
• Name the file of the video
• Use search data to optimize old videos
• Make use of the closed caption feature in your video
• Tags and keyword research
• Keyword research tools

Video Title – Make Use of Keywords

The title of a video is what people will see first, and it also tells them what the video is about. A title that suits your video will easily appeal to your viewer and also look friendly to the YouTube algorithm.

Make use of the Google and YouTube auto-complete feature; this will help you know what people are searching for. Knowing what people are searching for has its way of helping you use more suiting titles.

When you input a keyword into the search box on YouTube, it brings out suggestions; those suggestions are the frequently searched ones. Another method is making use of the TubeBuddy app.

• Install the app
• Go to the search box and input the keywords or topics you would like to research
• Tubebuddy will show you topics that are most searched and their traffic
• Use this knowledge to create your video.