Even if you do actually try the products you review, it's still just an opinion! Look at Amazon reviews. How is it possible that people buying the same product can review it completely differently?

There is a lot of personal bias involved in reviewing stuff you own. Your (lack of) knowledge on the topic means you may unfairly review it positively or negatively. It could go in either direction!

Perhaps you got a dud, and 99% of other people love it. Perhaps you had low expectations, and don't really understand how this particular thing compares to the industry standard. The opinion of one buyer does not necessarily create an air tight argument to buy or not buy.

ALSO, you must realize that people are different, and may like different things than you. I would give creamy peanut butter a negative review, but for some reason, people keep buying it. Some even prefer it to crunchy! Crazy, I know.

So, there are a few things I hope you learned from this training.

  1. You can write awesome, helpful reviews, even as a newbie
  2. Growing your knowledge is part of your job as a website owner
  3. Good research goes a long way in this industry
  4. Owning something doesn't make you an authority on it
  5. Much of what you read online is opinion, not fact. Get an opinion and be comfortable with it.
  6. If you are uncomfortable recommending things, don't. Present the facts + your opinions, then let people make their own decisions.
More on Product Reviews


After publishing this training over a year ago, I just wanted to clarify one thing. Please do not rewrite people's content. Rewriting is plagiarism! It's very important that if you use other people's reviews or other websites for research, that you do not simply "mix up" their points and rewrite them on your site.

It's very important to provide your own insight and opinions in order to make a unique review.

As Bruce Lee once said:

"Absorb what is useful. Discard what is not. Add what is uniquely your own."

As you grow your site, you will start to gain more and more of your own opinions due to your growing based of knowledge. As you start to earn money from your site, I highly encourage you to actually buy and test products yourself, so that you can have original content and ideas that no other website has.

Buying and testing products also provides you with awesome opportunities to do videos for YouTube, have unique screenshots, and personal stories to tell which can engage your audience.

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subra Premium
Very useful information. I have read this content several times. I can relate this to IT type products (hardware and software), or at least it is one space I think I can apply the advice.

For instance, use a trial (free) version if the trial version does not have too many restrictions.
Matstabler Premium
This is such great info, thanks!!! I'd love to know what other people's techniques of research are. I must admit I'm a bit higgledy-piggledy in mine. Need to be a bit more thorough. I have just done a review on an item I don't own, and on one that I do.
Wonderful training now I know what I am gonna do. I was thinking between 3/4 things but when you said if you don't have iy hoe are you gonna tell someone how to use it. Now I know I have it I have used it in my nursing practice for 28 years so I can forsure tell people how to them. You was a lot of help thank you!!!
Anmarie Premium
Thanks for this post. I had heard of people creating review sites for products they don't own/have no experience with, but I couldn't see how to accomplish it in an ethical, honest way.

I've also had a mental block with the "be an expert in your niche" statement that's everywhere. I certainly don't feel like an expert. I didn't know so many others had qualms about this, too!
Drawshot Premium
Hi, Another great article Nathaniell. Only thing I can think to add to it right now is to make outgoing links open in a new tab or window. That way even if they do surf off to look at the source, your page is still there when they are done so they can continue reading on your site,
SuzetteH Premium
Good advice Drawshot. I open just about everything in a new window.
Drawshot Premium
Thanks, yea, I just like to know that my site is still open and not forgotten. Lol I wish everyone did it, Sometimes I'll go off on a foray and then cannot find the original site I was on, and get aggravated as I really wanted to read more of their content, Thankfully there is that browser history that you can check for and then go back to a website.
SuzetteH Premium
This just happened to me yesterday Ed. I was on this new blogging platform and not one single page opened in a new window. I kept logging out of it and almost panicked because I couldn't remember the name of the sight I started on. Then I remembered about the browser history. It was a bit frustrating. We want our user experience to be a pleasant one. We want them to stay on our sites as long as possible.