Writing Product Reviews of Stuff You Don't Own
Lots of you are starting out in this zone. Many of you don't have hobbies, are not experts, and just want to find something to earn you money. Totally understandable - I was there at one time.
So pick something you are interested in, and commit to it. You'll have to do a lot of research, and write about the topic quite a bit, which is why it's important to pick something you like, or have potential to like.
But you do not have to give out advice, nor do you have to pretend to be an expert.
Write for people one step below you.
If you do just a tiny bit of research into a topic, you now know more than most people on the planet (the vast majority know nothing!). That means you can help those people. Not only that, but your viewpoint from a complete newbies experience has some advantages.
- You can break down complicated things into simple language
- You are viewing the topic through a similar perspective
- You can relate to your reader on a equal level
*For outbound links, I do not link to competitors that are also promoting the products. I try to link to neutral sources like Wikipedia, news sites, etc.*
There's absolutely nothing wrong with having a website about something you are interested in and earning profit from ads. Embrace your newbie-ness! Be personal, and your "brand" will overshadow the fact that you don't have a PhD in your niche of choice :)
Some Good Ideas
- Elicit comments from other newbies (ask things like, "What do you think?")
- Participate in forums and social media, ask lots of questions
- Track your progress on your blog
- Do "expert roundups" or interview the experts
As you do more research and spend more time writing content for your site, your personal knowledge of the subject will grow. Now, instead of writing for folks with zero knowledge, you can now write for newbies with some experience. Your knowledge will snowball, and in some time, you could be an authority site on the topic.
Pro Tip: Remember - just by browsing the web and consolidating information in an easy to understand, user-friendly format, you are doing your readers a service! Lots of newbies feel guilty that they are not "experts" and there's no reason for someone to read their blog.
By finding hard to find info, breaking down difficult to understand info, or even just adding a new perspective on things, you can have a great site that gets traffic and makes money.