Lots of you are starting out in this zone. Many of you don't have hobbies, are not experts, and just want to find something to earn you money. Totally understandable - I was there at one time.

So pick something you are interested in, and commit to it. You'll have to do a lot of research, and write about the topic quite a bit, which is why it's important to pick something you like, or have potential to like.

But you do not have to give out advice, nor do you have to pretend to be an expert.

Write for people one step below you.

If you do just a tiny bit of research into a topic, you now know more than most people on the planet (the vast majority know nothing!). That means you can help those people. Not only that, but your viewpoint from a complete newbies experience has some advantages.

  1. You can break down complicated things into simple language
  2. You are viewing the topic through a similar perspective
  3. You can relate to your reader on a equal level
Choosing this method, I would make sure to cite your resources. It may scare you to link away from your site, worried that you may lose visitors, but you need some kind of validation that you aren't just making this stuff up. The benefit you gain of earning your visitors' trust far outweighs the benefit of keeping them on your site for a few more minutes.

*For outbound links, I do not link to competitors that are also promoting the products. I try to link to neutral sources like Wikipedia, news sites, etc.*

There's absolutely nothing wrong with having a website about something you are interested in and earning profit from ads. Embrace your newbie-ness! Be personal, and your "brand" will overshadow the fact that you don't have a PhD in your niche of choice :)

Some Good Ideas

  • Elicit comments from other newbies (ask things like, "What do you think?")
  • Participate in forums and social media, ask lots of questions
  • Track your progress on your blog
  • Do "expert roundups" or interview the experts

As you do more research and spend more time writing content for your site, your personal knowledge of the subject will grow. Now, instead of writing for folks with zero knowledge, you can now write for newbies with some experience. Your knowledge will snowball, and in some time, you could be an authority site on the topic.

Pro Tip: Remember - just by browsing the web and consolidating information in an easy to understand, user-friendly format, you are doing your readers a service! Lots of newbies feel guilty that they are not "experts" and there's no reason for someone to read their blog.

By finding hard to find info, breaking down difficult to understand info, or even just adding a new perspective on things, you can have a great site that gets traffic and makes money.

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subra Premium
Very useful information. I have read this content several times. I can relate this to IT type products (hardware and software), or at least it is one space I think I can apply the advice.

For instance, use a trial (free) version if the trial version does not have too many restrictions.
Matstabler Premium
This is such great info, thanks!!! I'd love to know what other people's techniques of research are. I must admit I'm a bit higgledy-piggledy in mine. Need to be a bit more thorough. I have just done a review on an item I don't own, and on one that I do.
Wonderful training now I know what I am gonna do. I was thinking between 3/4 things but when you said if you don't have iy hoe are you gonna tell someone how to use it. Now I know I have it I have used it in my nursing practice for 28 years so I can forsure tell people how to them. You was a lot of help thank you!!!
Anmarie Premium
Thanks for this post. I had heard of people creating review sites for products they don't own/have no experience with, but I couldn't see how to accomplish it in an ethical, honest way.

I've also had a mental block with the "be an expert in your niche" statement that's everywhere. I certainly don't feel like an expert. I didn't know so many others had qualms about this, too!
Drawshot Premium
Hi, Another great article Nathaniell. Only thing I can think to add to it right now is to make outgoing links open in a new tab or window. That way even if they do surf off to look at the source, your page is still there when they are done so they can continue reading on your site,
SuzetteH Premium
Good advice Drawshot. I open just about everything in a new window.
Drawshot Premium
Thanks, yea, I just like to know that my site is still open and not forgotten. Lol I wish everyone did it, Sometimes I'll go off on a foray and then cannot find the original site I was on, and get aggravated as I really wanted to read more of their content, Thankfully there is that browser history that you can check for and then go back to a website.
SuzetteH Premium
This just happened to me yesterday Ed. I was on this new blogging platform and not one single page opened in a new window. I kept logging out of it and almost panicked because I couldn't remember the name of the sight I started on. Then I remembered about the browser history. It was a bit frustrating. We want our user experience to be a pleasant one. We want them to stay on our sites as long as possible.