Writing Product Reviews of Stuff You Don't Own
This is one of the toughest for me, but some people enjoy these kinds of reviews. The idea is that you do your due diligence on a topic, and present the facts without any personal bias.
It involves a lot of research and a lot of comparing. The language you use on the site will likely be less personal, meaning instead of saying "I think...", you'll need to write purely on a factual basis.
eg. "I think Feature A of Product X will product a lot faster speeds than product Z" versus "The new addition of Feature A to Product will produce 30% more speed than the older version, Product Z"
Writing like this will provide a lot of opportunities to link to sources. We don't want our websites to be full of outbound links, so you may need to include a "sources" area at the bottom of your post, or pick and choose a few of the most important sources you used to write the article.
Doing your reviews in this way may create a sense of authority on your website since the writing will sound more like facts than opinion. I used to try to write this way, but have since move away from this method.
It's my belief that developing a brand based on your ideas and opinions is easier to defend than one based on fact. By using words like "think", "opinion", "belief", etc, what you say immediately becomes defendable if trolls come along and try to prove you wrong.
The simple answer then becomes, "That's a great viewpoint! I don't agree, but I appreciate the discussion." Your comment section suddenly becomes engaging and interesting rather than a fact war, which might prove you wrong!
- Compare/Contrast (very powerful!)
- Point systems to choose an unbiased "Top recommendation"
- Star ratings based on user reviews
- Screenshots for proof
- Video for proof
- Link to sources
- Logical arguments
- Presenting both sides of conflicting arguments
Pro Tip: Affiliate with all products you compare on your site, not just your #1 picks. No matter which one a visitor buys, you make a sale, meaning you can stay completely unbiased on which ones to promote
You can also rate products based on which reviews get the most traffic or products sell the most. If you present unbiased facts and a certain product sells 30% more than the others, it's a good sign that it's more popular, and deserves a better rating. Now you have insideer knowledge that other websites might not have!