This is one of the toughest for me, but some people enjoy these kinds of reviews. The idea is that you do your due diligence on a topic, and present the facts without any personal bias.

It involves a lot of research and a lot of comparing. The language you use on the site will likely be less personal, meaning instead of saying "I think...", you'll need to write purely on a factual basis.

eg. "I think Feature A of Product X will product a lot faster speeds than product Z" versus "The new addition of Feature A to Product will produce 30% more speed than the older version, Product Z"

Writing like this will provide a lot of opportunities to link to sources. We don't want our websites to be full of outbound links, so you may need to include a "sources" area at the bottom of your post, or pick and choose a few of the most important sources you used to write the article.

Doing your reviews in this way may create a sense of authority on your website since the writing will sound more like facts than opinion. I used to try to write this way, but have since move away from this method.

It's my belief that developing a brand based on your ideas and opinions is easier to defend than one based on fact. By using words like "think", "opinion", "belief", etc, what you say immediately becomes defendable if trolls come along and try to prove you wrong.

The simple answer then becomes, "That's a great viewpoint! I don't agree, but I appreciate the discussion." Your comment section suddenly becomes engaging and interesting rather than a fact war, which might prove you wrong!

Good Ideas

  • Compare/Contrast (very powerful!)
  • Point systems to choose an unbiased "Top recommendation"
  • Star ratings based on user reviews
  • Screenshots for proof
  • Video for proof
  • Link to sources
  • Logical arguments
  • Presenting both sides of conflicting arguments

Pro Tip: Affiliate with all products you compare on your site, not just your #1 picks. No matter which one a visitor buys, you make a sale, meaning you can stay completely unbiased on which ones to promote

You can also rate products based on which reviews get the most traffic or products sell the most. If you present unbiased facts and a certain product sells 30% more than the others, it's a good sign that it's more popular, and deserves a better rating. Now you have insideer knowledge that other websites might not have!

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PoppaJoe Premium
Thank you Nathaniell.

I've been wanting to do a very specific product review site and there is no way in the world I could afford purchasing so many of the varieties of the product.

Now you have given me hope and I will continue my research and give it the green light for a launch when ready with more confidence.
RobinSxD Premium
This course absolutely floored me! This was actually a major issue for me. Like I would loose credibility in a way.

However, this made the cut and I am finally ready to head otu there and I even decided on a nische already! Thank you so so so much Nathaniell!!

Most sincerely
amexrn Premium
Hi Nathaniel,

Read this through Eddy's (w/a Y) link to your post. Great post indeed. I've learned so much, gave me also the confidence to write a review. I can't go on with my lesson at Bootcamp because I was having doubts if I will be credible enough to write a review but I guess with enough knowledge about a product it is possible.

Thank you very much. You are awesome.

Kind regards,
Arline :)
Kyoko817 Premium
Thank you for the great information on how to write the review. I am always struggling to do it as I feel I am not honest enough to write a review that I don't own. This instruction is really great that I will use it the next time I write the review!
klovato Premium
there is a lot to absorb, I find myself somewhat over helmed at times and revisiting previous lessons and tangent blogs and reading the messages from the discussion, it is a lot of info to download and process. However I am a great more knowledgeable than I was prior to joining WA. Thanx