This is one of the toughest for me, but some people enjoy these kinds of reviews. The idea is that you do your due diligence on a topic, and present the facts without any personal bias.

It involves a lot of research and a lot of comparing. The language you use on the site will likely be less personal, meaning instead of saying "I think...", you'll need to write purely on a factual basis.

eg. "I think Feature A of Product X will product a lot faster speeds than product Z" versus "The new addition of Feature A to Product will produce 30% more speed than the older version, Product Z"

Writing like this will provide a lot of opportunities to link to sources. We don't want our websites to be full of outbound links, so you may need to include a "sources" area at the bottom of your post, or pick and choose a few of the most important sources you used to write the article.

Doing your reviews in this way may create a sense of authority on your website since the writing will sound more like facts than opinion. I used to try to write this way, but have since move away from this method.


It's my belief that developing a brand based on your ideas and opinions is easier to defend than one based on fact. By using words like "think", "opinion", "belief", etc, what you say immediately becomes defendable if trolls come along and try to prove you wrong.


The simple answer then becomes, "That's a great viewpoint! I don't agree, but I appreciate the discussion." Your comment section suddenly becomes engaging and interesting rather than a fact war, which might prove you wrong!

Good Ideas

  • Compare/Contrast (very powerful!)
  • Point systems to choose an unbiased "Top recommendation"
  • Star ratings based on user reviews
  • Screenshots for proof
  • Video for proof
  • Link to sources
  • Logical arguments
  • Presenting both sides of conflicting arguments

Pro Tip: Affiliate with all products you compare on your site, not just your #1 picks. No matter which one a visitor buys, you make a sale, meaning you can stay completely unbiased on which ones to promote

You can also rate products based on which reviews get the most traffic or products sell the most. If you present unbiased facts and a certain product sells 30% more than the others, it's a good sign that it's more popular, and deserves a better rating. Now you have insideer knowledge that other websites might not have!



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subra Premium
Very useful information. I have read this content several times. I can relate this to IT type products (hardware and software), or at least it is one space I think I can apply the advice.

For instance, use a trial (free) version if the trial version does not have too many restrictions.
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Matstabler Premium
This is such great info, thanks!!! I'd love to know what other people's techniques of research are. I must admit I'm a bit higgledy-piggledy in mine. Need to be a bit more thorough. I have just done a review on an item I don't own, and on one that I do.
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Wonderful training now I know what I am gonna do. I was thinking between 3/4 things but when you said if you don't have iy hoe are you gonna tell someone how to use it. Now I know I have it I have used it in my nursing practice for 28 years so I can forsure tell people how to them. You was a lot of help thank you!!!
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Anmarie Premium
Thanks for this post. I had heard of people creating review sites for products they don't own/have no experience with, but I couldn't see how to accomplish it in an ethical, honest way.

I've also had a mental block with the "be an expert in your niche" statement that's everywhere. I certainly don't feel like an expert. I didn't know so many others had qualms about this, too!
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Drawshot Premium
Hi, Another great article Nathaniell. Only thing I can think to add to it right now is to make outgoing links open in a new tab or window. That way even if they do surf off to look at the source, your page is still there when they are done so they can continue reading on your site,
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SuzetteH Premium
Good advice Drawshot. I open just about everything in a new window.
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Drawshot Premium
Thanks, yea, I just like to know that my site is still open and not forgotten. Lol I wish everyone did it, Sometimes I'll go off on a foray and then cannot find the original site I was on, and get aggravated as I really wanted to read more of their content, Thankfully there is that browser history that you can check for and then go back to a website.
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SuzetteH Premium
This just happened to me yesterday Ed. I was on this new blogging platform and not one single page opened in a new window. I kept logging out of it and almost panicked because I couldn't remember the name of the sight I started on. Then I remembered about the browser history. It was a bit frustrating. We want our user experience to be a pleasant one. We want them to stay on our sites as long as possible.
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