Writing Product Reviews of Stuff You Don't Own
If you know something (or a lot) about a topic, your job is a bit easier. If you have experience with some of the products, even better!
You can write a lot of stuff off the cuff, and use existing knowledge to make inferences about products you haven't tried. Writing reviews of products you don't own may not always be from personal experience, but it's an educated opinion, and carries more weight than someone just starting out.
WHY someone should trust your opinion goes great in an About Me page. "I have X number of years experience in this industry" or "I've been X-ing for 5 years now..."
Being an expert in an area doesn't mean you actually need 100% irrefutable facts to back up your ideas. It's still just an opinion! Experts across all industries argue conflicting points. I'm sure you've heard something like, "There is not right and wrong, it's just who has the most support for his opinion."
I know a PhD in neuroscience that informed me about studies showing that drinking small amounts of alcohol during pregnancy does not affect the babies health. Talk about controversy! This is just an example to show that you don't have to be "right", you just need some facts to make a logical argument.
Some Good Ideas
- Agree or Disagree with the experts (and why)
- Use anecdotes & personal examples to explain your conclusions
- Do your own case studies
- Ask tough questions, then attempt to answer them
- Dispel myths
- Give opinions on new technologies/developments
- Write opinion pieces on news from your niche
It's impossible to know everything about something, Keep digging for more knowledge. Also, knowing a lot about something won't guarantee you rank above guys that know less than you. Develop your voice and your brand by not being afraid to say what you think. Be a leader!
Pro Tip: Even if you have competition, you don't have to be the "best" or the "smartest" in your niche. Offering an alternative view with experience and research to back it up will likely bring some people out of the woodwork saying, "Hey man, right on!".
Worst case scenario is that a bunch of people comment on your site saying you're wrong. Hey, that's still traffic, it's still free content for your site, and you might learn something.