If you know something (or a lot) about a topic, your job is a bit easier. If you have experience with some of the products, even better!

You can write a lot of stuff off the cuff, and use existing knowledge to make inferences about products you haven't tried. Writing reviews of products you don't own may not always be from personal experience, but it's an educated opinion, and carries more weight than someone just starting out.

WHY someone should trust your opinion goes great in an About Me page. "I have X number of years experience in this industry" or "I've been X-ing for 5 years now..."

Being an expert in an area doesn't mean you actually need 100% irrefutable facts to back up your ideas. It's still just an opinion! Experts across all industries argue conflicting points. I'm sure you've heard something like, "There is not right and wrong, it's just who has the most support for his opinion."

I know a PhD in neuroscience that informed me about studies showing that drinking small amounts of alcohol during pregnancy does not affect the babies health. Talk about controversy! This is just an example to show that you don't have to be "right", you just need some facts to make a logical argument.

Some Good Ideas

  • Agree or Disagree with the experts (and why)
  • Use anecdotes & personal examples to explain your conclusions
  • Do your own case studies
  • Ask tough questions, then attempt to answer them
  • Dispel myths
  • Give opinions on new technologies/developments
  • Write opinion pieces on news from your niche

It's impossible to know everything about something, Keep digging for more knowledge. Also, knowing a lot about something won't guarantee you rank above guys that know less than you. Develop your voice and your brand by not being afraid to say what you think. Be a leader!

Pro Tip: Even if you have competition, you don't have to be the "best" or the "smartest" in your niche. Offering an alternative view with experience and research to back it up will likely bring some people out of the woodwork saying, "Hey man, right on!".

Worst case scenario is that a bunch of people comment on your site saying you're wrong. Hey, that's still traffic, it's still free content for your site, and you might learn something.



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subra Premium
Very useful information. I have read this content several times. I can relate this to IT type products (hardware and software), or at least it is one space I think I can apply the advice.

For instance, use a trial (free) version if the trial version does not have too many restrictions.
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Matstabler Premium
This is such great info, thanks!!! I'd love to know what other people's techniques of research are. I must admit I'm a bit higgledy-piggledy in mine. Need to be a bit more thorough. I have just done a review on an item I don't own, and on one that I do.
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Wonderful training now I know what I am gonna do. I was thinking between 3/4 things but when you said if you don't have iy hoe are you gonna tell someone how to use it. Now I know I have it I have used it in my nursing practice for 28 years so I can forsure tell people how to them. You was a lot of help thank you!!!
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Anmarie Premium
Thanks for this post. I had heard of people creating review sites for products they don't own/have no experience with, but I couldn't see how to accomplish it in an ethical, honest way.

I've also had a mental block with the "be an expert in your niche" statement that's everywhere. I certainly don't feel like an expert. I didn't know so many others had qualms about this, too!
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Drawshot Premium
Hi, Another great article Nathaniell. Only thing I can think to add to it right now is to make outgoing links open in a new tab or window. That way even if they do surf off to look at the source, your page is still there when they are done so they can continue reading on your site,
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SuzetteH Premium
Good advice Drawshot. I open just about everything in a new window.
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Drawshot Premium
Thanks, yea, I just like to know that my site is still open and not forgotten. Lol I wish everyone did it, Sometimes I'll go off on a foray and then cannot find the original site I was on, and get aggravated as I really wanted to read more of their content, Thankfully there is that browser history that you can check for and then go back to a website.
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SuzetteH Premium
This just happened to me yesterday Ed. I was on this new blogging platform and not one single page opened in a new window. I kept logging out of it and almost panicked because I couldn't remember the name of the sight I started on. Then I remembered about the browser history. It was a bit frustrating. We want our user experience to be a pleasant one. We want them to stay on our sites as long as possible.
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