Don't forget that you can always leverage OTHER reviews to write your own reviews! You can read them, then report back on what the general consensus.

"[Product Name] has over 400 reviews on Amazon and received a rating of about 4.5 stars. That's an amazing feat for ANY product!"

"More than one forum had a few complaints from folks saying that customer support was a common issue with [Product Name]"

You can also take screenshots of specific parts of reviews. DO NOT copy/paste content onto your own blog, or screenshot large portions of someone else's review! It's not helpful, and might be copyright infringement. What you can do is screenshot a portion of the review that you find interesting and add commentary on it.

Pro Tip: The above screenshot is a tiny portion of a 1200 word review, and the highlight was added by ME. By taking a small piece of something, changing it, and adding commentary, you make it your own. In addition to this, I would have to write a review that was completely original, and not just a "spun" copy of this other guy's review.

That is the difference between copying someone's content to try to drive traffic to your site, and leveraging other reviews to enhance your own.

NOTE: Amazon doesn't allow this, and doing screenshots of reviews on Amazon will get your account banned if they find you doing this. Just summarize what you read on Amazon reviews if you find anything worth mentioning.



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subra Premium
Very useful information. I have read this content several times. I can relate this to IT type products (hardware and software), or at least it is one space I think I can apply the advice.

For instance, use a trial (free) version if the trial version does not have too many restrictions.
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Matstabler Premium
This is such great info, thanks!!! I'd love to know what other people's techniques of research are. I must admit I'm a bit higgledy-piggledy in mine. Need to be a bit more thorough. I have just done a review on an item I don't own, and on one that I do.
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Wonderful training now I know what I am gonna do. I was thinking between 3/4 things but when you said if you don't have iy hoe are you gonna tell someone how to use it. Now I know I have it I have used it in my nursing practice for 28 years so I can forsure tell people how to them. You was a lot of help thank you!!!
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Anmarie Premium
Thanks for this post. I had heard of people creating review sites for products they don't own/have no experience with, but I couldn't see how to accomplish it in an ethical, honest way.

I've also had a mental block with the "be an expert in your niche" statement that's everywhere. I certainly don't feel like an expert. I didn't know so many others had qualms about this, too!
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Drawshot Premium
Hi, Another great article Nathaniell. Only thing I can think to add to it right now is to make outgoing links open in a new tab or window. That way even if they do surf off to look at the source, your page is still there when they are done so they can continue reading on your site,
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SuzetteH Premium
Good advice Drawshot. I open just about everything in a new window.
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Drawshot Premium
Thanks, yea, I just like to know that my site is still open and not forgotten. Lol I wish everyone did it, Sometimes I'll go off on a foray and then cannot find the original site I was on, and get aggravated as I really wanted to read more of their content, Thankfully there is that browser history that you can check for and then go back to a website.
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SuzetteH Premium
This just happened to me yesterday Ed. I was on this new blogging platform and not one single page opened in a new window. I kept logging out of it and almost panicked because I couldn't remember the name of the sight I started on. Then I remembered about the browser history. It was a bit frustrating. We want our user experience to be a pleasant one. We want them to stay on our sites as long as possible.
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