5. User Experience

It may not have a direct impact on your ranking but it does affect ranking via its metrics. If your website is not meeting user expectation any longer, it might begin to affect your ranking.

Metrics like bounce rate and click-through rate are used by search engines often. These metrics form a good basis for you to evaluate the user experience on your website. As such, you must take note of activities that will affect these basic metrics. They include :

a. Using a simple and friendly user interface and design

Too many colours, fonts can contribute to reasons why users leave your website. Take charge of the outlook of your website, make it simple, friendly and avoid unnecessary windows. They can be annoying

b. Create good content and links.

Many website users pay attention to your content, its structure and your links. They determine if your content is read or not.

Organise your content to help users find what they are looking for at a glance. Use paragraphs and headings to achieve this.

c. Use Meta Description

Craft your meta description carefully, ensure it relates directly with your content. The first thing is ensuring it is engaging and convincing enough to gain the click of your audience. Next is ensuring it relates directly to your content. Else, your bounce rate will increase, which is not good for business.

6.Search Engine Penalty

Google and other search engines manually review websites. In the process, non-compliant websites are sanctioned when discovered. A lot of reasons can account for this sanctions, this includes website contains spam, unnatural backlinks, website been hacked, cloaking and other black hat techniques for optimization.

The good thing about the search engine penalty is that you will be notified via your Google search console if it happens. Although they will not be too specific, you will have a good idea on how to start investigating and fixing issues.