2. Update by Search Engine

Google and other search engines do a regular update of their algorithms. They roll out a new once and refresh the old once on regularly. As such, you must look out for changes in Google algorithm and see how it impacts your website.

If there is any change in Google algorithm, you can be sure that they will announce their changes. So be rest assured to find it on platforms like search engine journal or search engine land.

They will usually spell out the changes that have been made on the algorithm, how it affects your website and how to fix it. If you are confused, the wealthy affiliate community is a rich platform where you can ask questions.

You should create articles that are focused at delivering good user experience. Also, select your keywords carefully, and build quality links.

3. Lost Links

Each of us strives to gain backlinks to our websites daily. No one likes to lose them. Just as increasing quality links can help increase your ranking, losing them result in a decrease in ranking.

When it comes to checking the status of your links Moz or Majestic can help you check if there are any changes in your links. It will let you know of the lost links, and the new incoming or discovered links.

On discovering your lost links, endeavour to regain them. If other webmasters removed their links from your site, it is good you reach out to them.

4. Your Competitors Outranked You

Yes, it happens. Your competitors are also putting more effort into making their website better. As such, you must investigate your competitor's activities. You can check the sources of their backlinks, their top content, the keywords they rank for. With this, you can start repositioning your work again and improve your strategy.