Technical Issues

Let us start with some technical issues that can contribute to a drop in your search engine rankings. We will consider two issues that come up when you add or delete files. You must be aware of this technical SEO issue. Also, learn how Google sees your URLs and overall website.

a) PageSpeed :

PageSpeed is important. Especially when it comes to ranking your website. Things that affect your page speed include images, videos, files, pop-ups and lots more. The more of these extras you have on your website, the longer it takes to load.

Apart from the direct impact on your ranking, it also affects user experience. As such you should take the issue of page speed seriously. Visit the SiteManager on Wealthy Affiliate platform to check your speed. Also, you can find extra information on page speed with Google page speed insight.

To speed up your website and contents, you must properly optimize it. For videos and images, it will reduce the file size and invariably impact on your page speed. Also reducing your plug-ins to the most essential once is another thing you can do to speed up your website. Delete unused once and update those that are outdated.

b. Migration to New Server

A change in server or site structure is another thing that can impact negatively on your ranking. You must set up 301 Redirect when migrating. Else Google could be seeing your content as duplicate content or fail to index your new pages.