Whichever niche market you may belong to, one desire we all have income as website owners is growth in traffic and ranking on search engines. Both go together. A lot of marketers equate both of them.

Ranking and traffic both determines how much you make from your website organically. As such, most marketers guide their search engine ranking jealously. Waking up to see your website move from the first page to other pages is discouraging.

You might be of the notion that it cannot happen. What if it happens? How will you notice it? How will you diagnose the fault? How will you fix it?

The first thing is to establish the accuracy of your data. Ensure there was a drop in ranking and not that you are checking wrong figures. If it happens, it is still not a reason to panic. If it happens, traffic or ranking changes is a norm in the system. First, compare your traffic based on your analytics with other periods.If there is a reduction in ranking on the search engine, you should investigate what could have caused a change in your ranking.

There are a lot of factors that can be responsible for this, we will consider a few. Use the Next Page icon as begin to see some of these factors.