Do you realize that email marketing is essential if you must build a successful online business?

If you’re not yet convinced that email marketing could serve as a game changer for your online marketing goals, let me share some benefits that you can derive from building lists and how these can help sustain your performance marketing endeavors in the real sense of it.

Here are some benefits of email marketing for content writers:

Email Marketing is More Beneficial than Building Social Media Following

If you have successfully grown up to 10,000+ followers on social media, it still doesn’t count as part of what helps to meet marketing/sales goals. When you just focus on building up follower base, you’ll obviously get distracted from the literal marketing goal which is maximizing revenue.

As social media becomes less productive than it used to be in the earlier times (Except for those that are expending heavily on paid advertising), email marketing gets to be more productive for digital marketers.

With recent changes in social media algorithms, content posted or shared publicly can hardly reach out organically to the ideal audience without first investing hundreds of dollars on paid advertising. This is the extent to which social media has gone monetized whether we like it or not.

So, why get baffled with the frustrating social media algorithm changes when, of course, you could grow a mailing list and follow up with as many followers as you want? When conversion rates are compared, email subscribers are worth 20 times much more than the thousands of social media followers.