Why You Need FileZilla

First of all, let me explain what FileZilla is.

It's a simple (and free) means of uploading a file from your computer to a folder on your website, using FTP (File Transfer Protocol). It's a fast interface that looks a lot like Microsoft's File Explorer, so you should feel right at home with it.

But why do you need to upload files to your website?

Well, in the early days of your website creation, you probably don't. But as you build it up, you will find the need arises. Here are two scenarios where you could need to do this:

1. You've engaged a 3rd party platform such as GSC (Google Search Console) and they've asked you to verify your site by uploading a file they've given you to your website's root directory. The easiest way to do that is to use FileZilla to upload the file from the Downloads folder on your hard disk to the public_html folder on your website.
2. You've created an opt-in page on your website and need a simple, cost-free way for your visitors to claim the free gift you've promised them. You load FileZilla, connect to your website and create a new folder. Upload your freebie as a zip file to the new folder and you now have a url link to give your opt-in. When the click on it, the file will download to their computer.