Pro Tip:

Facebook has strict guidelines about what licensed content can be uploaded. They will also block videos that include licensed music. YouTube has a much more difficult problem. However, licensed music can still be used in certain situations.

Vimeo is a third option if your video contains music you are licensed to use. It's a bad idea to upload your YouTube video to Facebook!

There is a constant battle between YouTube and Facebook. It's the war of the video. Statistics prove that, on average, not less than 92 percent of UK users visit YouTube once every month for 27 minutes.

YouTube has seen a significant shift in how people view video. It was a time when YouTube was the best place to find "You've Been Framed" and "Candid Camera" videos. This was the place to see cute videos of puppies or stories that touched the heart. But, all that has changed. These videos will be available, but they are more popular on Facebook.

Which Videos Are Most Successful on YouTube?

According to a recent survey, the most popular videos that people watch on YouTube were:

• Music
• A mix of software, household chores, and recipes, and more.
• Review of products
• Funny video content such as challenges, pranks, and jokes
• Trailers and movies
• Game cheats
• Interviews
• Advice

Here are some tips for Facebook video:

• Every video should contain a call to action.
• Captions should always be added to all videos. Facebook has a function that allows you to do this. You can make Facebook videos visible by adding captions. “Rev.com” offers a simple and quick transcription service.
• If you want your video to have a professional look, add a custom thumbnail.
• Add links in your description.
• Your video will be published at the best times. Check your insights to determine the best time for posting.
• If you find the video relevant, share it to your groups and personal timeline. Copy the URL of the video by right-clicking and copying it.

Here are some tips to help you make YouTube videos:

• Consistency is Key to your brand. For example, your channel art, logo, and custom thumbnails should all feel consistent.
• Titles should be less than 80 characters. Front-loading keywords directly into the title is better than backloading.
• To give your video a professional look, add a custom thumbnail.
• In the description, always include a link to your site.
• Try adding captions or subtitles to your videos. This feature can be activated within YouTube or added before uploading the file.
• Be sparing with annotations. Annotations can be distracting and annoying.
• Your video should have at least five tags/keywords. These words should appear in your description. The maximum number of keywords should be eight.
• Share each video to as many platforms as possible.