You've created a wonderful piece of video content, and you want it to be seen by as many people as possible on Facebook.
Now you're faced with the question that many content producers face: "Should I upload on YouTube or Facebook?"
You can upload it to YouTube, but you will need to share via a link to Facebook. Uploading directly to Facebook makes it appear as a native video on your feed.
It is best to upload it to both.
Let me explain...
Your YouTube Channel can be a great place to share your content. YouTube is also a great place to have your content show up in Google searches since it is owned and operated by Google.
Facebook won't allow you to share your YouTube video. The preview image will display your video link along with a smaller preview image. This makes it look very unappealing. YouTube links are not allowed to autoplay on Facebook.
The organic reach (i.e. who will see your video) will also be drastically reduced. While no one can explain how Facebook's algorithm works (the code that determines what you see on Facebook), we know from personal experience that it doesn’t favor YouTube links.
From a recent study, YouTube videos had half the reach of Facebook videos. Another study showed that Facebook videos receive 477% more shares.
Facebook native video allows you to upload your video directly. The video appears as a full-size image on the timeline. It auto-plays in your news feed and has a greater organic reach.
Native Facebook video ads and boosted posts will have a lower cost per view (CPV) than YouTube video links.
We can conclude that twice uploading the video will reap double the benefits. There are no shortcuts!
Reply
Israel Olatunji
Israel Olatunji
Israel Olatunji
I’ve learned from other courses that it’s fine to upload a video directly to Facebook but never a YouTube link. Facebook likes you to upload videos directly to it and to share them widely as this keeps eyes on Facebook rather than losing them to YouTube.
What also boosts your standing on the Facebook algorithm is your engagement with it as a whole. Comment in different groups other than your own niche. NEVER just “Like” stuff as that is too neutral, use ANY of the other emoticons.
Start conversations on your own timeline just to create more engagement. The example I was shown on this was one marketer who took a picture of his supper (it was nothing special) and asked others what they were having. He got TONS of replies back. I’ve done similar.
For commenting in groups, to ensure I do this as much as possible, I created a group called Laughing Out Loud for funny pictures, videos and such and have joined several others from which I draw funny content from and share to my group. (NO marketing allowed). This way Facebook will give me extra points for when I post an article on my own timeline - it doesn’t get buried. Facebook WILL bury such stuff if you aren’t active on its platform.
Just some thoughts!
Darlene
Israel Olatunji
Yours sincerely,
Israel Olatunji
Israel Olatunji
