Why Posting YouTube videos to Facebook is a Wrong Idea
You've created a wonderful piece of video content, and you want it to be seen by as many people as possible on Facebook.
Now you're faced with the question that many content producers face: "Should I upload on YouTube or Facebook?"
You can upload it to YouTube, but you will need to share via a link to Facebook. Uploading directly to Facebook makes it appear as a native video on your feed.
It is best to upload it to both.
Let me explain...
Your YouTube Channel can be a great place to share your content. YouTube is also a great place to have your content show up in Google searches since it is owned and operated by Google.
Facebook won't allow you to share your YouTube video. The preview image will display your video link along with a smaller preview image. This makes it look very unappealing. YouTube links are not allowed to autoplay on Facebook.
The organic reach (i.e. who will see your video) will also be drastically reduced. While no one can explain how Facebook's algorithm works (the code that determines what you see on Facebook), we know from personal experience that it doesn’t favor YouTube links.
From a recent study, YouTube videos had half the reach of Facebook videos. Another study showed that Facebook videos receive 477% more shares.
Facebook native video allows you to upload your video directly. The video appears as a full-size image on the timeline. It auto-plays in your news feed and has a greater organic reach.
Native Facebook video ads and boosted posts will have a lower cost per view (CPV) than YouTube video links.
We can conclude that twice uploading the video will reap double the benefits. There are no shortcuts!