Why Sharing a YouTube Video Link to Facebook isn’t a Profitable Idea
You know the pain of posting YouTube videos to Facebook, whether you are a Facebook Page manager or a content sharer like me.
Facebook and Google (Google owns YouTube), don’t do things in common if you didn't know. When you upload a video to YouTube and you are ready to share it on Facebook, expect a disappointing response.
It isn’t because Facebook restricts who can view your newsfeed (even though it does), but because you’re displaying YouTube videos on its platform.
Update: This doesn't just apply to YouTube videos. It includes any content that isn't hosted on Facebook and shared.
YouTube Videos on Facebook
Let's look at an example where a YouTube link is shared and a video uploaded to Facebook.
These videos are so boring that you can't even pay attention to the content. Instead, just look at them as an aesthetic matter. 99 percent of humans would click the larger thumbnail on the leftover the smaller thumbnail on the right.
You'd notice the larger thumbnail when you scroll through your newsfeed. The Facebook thumbnail is six times larger than that provided by YouTube. Let's not forget the fact that Facebook will sometimes refuse to display thumbnails for YouTube videos half of the time.
Facebook wants to make content on its platform more appealing.
Facebook Newsfeed Ad vs. YouTube Video
It's fascinating to me that other media platforms (magazines, radio, TV, etc.) tend to make the content look better and allow advertisers to place ads.
It's similar to what Facebook does in the right column with standard Facebook ads. But it's obvious that Facebook wants to show you its ads, but not YouTube videos. Also, you should note that the play button for the YouTube video is missing. The play button is removed from thumbnails in Facebook's Newsfeed, but it is left on your page. It's odd.
Reply
Israel Olatunji
Israel Olatunji
Israel Olatunji
I’ve learned from other courses that it’s fine to upload a video directly to Facebook but never a YouTube link. Facebook likes you to upload videos directly to it and to share them widely as this keeps eyes on Facebook rather than losing them to YouTube.
What also boosts your standing on the Facebook algorithm is your engagement with it as a whole. Comment in different groups other than your own niche. NEVER just “Like” stuff as that is too neutral, use ANY of the other emoticons.
Start conversations on your own timeline just to create more engagement. The example I was shown on this was one marketer who took a picture of his supper (it was nothing special) and asked others what they were having. He got TONS of replies back. I’ve done similar.
For commenting in groups, to ensure I do this as much as possible, I created a group called Laughing Out Loud for funny pictures, videos and such and have joined several others from which I draw funny content from and share to my group. (NO marketing allowed). This way Facebook will give me extra points for when I post an article on my own timeline - it doesn’t get buried. Facebook WILL bury such stuff if you aren’t active on its platform.
Just some thoughts!
Darlene
Israel Olatunji
Yours sincerely,
Israel Olatunji
Israel Olatunji
