How to Make YouTube Videos Look Better on Facebook
How can you make your YouTube videos more visible on Facebook? You can use screenshots of your YouTube videos and include a link in your status description. Here's an example.
Facebook is designed to allow users to share photos. The photo is eight times larger than the YouTube video. You can also show more visual information, which will hopefully draw people to your site.
Is there anything worse than posting a photo? It's possible for someone to click on the link and see that it isn't a video. If they have clicked on it and are interested, they will click the link in the description of the photo.
Sharing the photo has another benefit:
You can select and share your favorite photos. You can share the YouTube link and your thumbnail is limited to the YouTube video. You have the option to make your photo as interesting or simple as you like and still get more interaction.
Another point of comparison:
Although there are many factors involved (like the timing of the post and the description), it would be great to always share a photo along with a link for the YouTube video.
Brian Solis mentions this in his article:
“Facebook is a search engine on its own in that it explores its own SEO strategy. To get more engagement from your Facebook friends and fans, you need to interact with them.”
I believe that captivating photos and well-written descriptions are the best way to achieve this. I would not spend money on the Boost/Promote buttons unless it was of critical importance. You can make it more visible, but it won't help your cause if the post doesn't have any value.
I’ve learned from other courses that it’s fine to upload a video directly to Facebook but never a YouTube link. Facebook likes you to upload videos directly to it and to share them widely as this keeps eyes on Facebook rather than losing them to YouTube.
What also boosts your standing on the Facebook algorithm is your engagement with it as a whole. Comment in different groups other than your own niche. NEVER just “Like” stuff as that is too neutral, use ANY of the other emoticons.
Start conversations on your own timeline just to create more engagement. The example I was shown on this was one marketer who took a picture of his supper (it was nothing special) and asked others what they were having. He got TONS of replies back. I’ve done similar.
For commenting in groups, to ensure I do this as much as possible, I created a group called Laughing Out Loud for funny pictures, videos and such and have joined several others from which I draw funny content from and share to my group. (NO marketing allowed). This way Facebook will give me extra points for when I post an article on my own timeline - it doesn’t get buried. Facebook WILL bury such stuff if you aren’t active on its platform.
Just some thoughts!
Darlene