Is Google AMP Essential?
Before we start looking at the advantages and disadvantages of the AMP, you should know the feature can greatly improve your SEO and offer other some other benefits to your site.
- AMP is often used by publishers that have a lot of content on their site. If the main thing on your site isn’t content, then it might not be necessary for you
- If you are already are using the content delivery network (CDN) on your site, you might not need the AMP. This is because a CDN comes with its own performance optimization feature that will improve the performance of your site. Some features that come with the network are file caching, image hosting, and lazy loading. The lazy loading simply means the texts on your site will load first before your images do.
- AMP improves the performance of your site and WebPages, but some of the JavaScript on the pages are suppressed. If you use some tools to check your lead capturing, you might have to check if your pages still load as expected.
- The AMP feature is not a direct ranking factor and Google doesn’t use it to rank sites. However, it can help you improve the other ranking factors that are considered by Google during the ranking process. The AMP is not the only way to improve ranking, user experience, and the performance of your site.
The summary of this is, optimizing user experience and the loading speed is crucial for the SEO of your site. Google AMP is a way you can achieve all this.
Join the Discussion
StephenThiam
Premium
I agreed with AMP to improve the page speed; the best I can get is 1.7 sec. There is one error that cannot be clear is javascript. Come and go, very frustrated.
Without AMP, now I am facing more errors and low page speed. Still looking at how to improve without AMP.
To get good AMP results, I used the asset clean-up plugin plus AMP for the WP plugin. This combination is the best; I miss out on the cloud account to make the AMP application perfect. That is my lesson learned from my website.
I feedback this information to you. Hopefully, you can give some advice to me or use my way to find out if it is workable.
Without AMP, now I am facing more errors and low page speed. Still looking at how to improve without AMP.
To get good AMP results, I used the asset clean-up plugin plus AMP for the WP plugin. This combination is the best; I miss out on the cloud account to make the AMP application perfect. That is my lesson learned from my website.
I feedback this information to you. Hopefully, you can give some advice to me or use my way to find out if it is workable.
Reply
lesabre
Premium
Hi Israel, this is a great lesson for me. I have always had problems with the AMP plugin.
My mobile traffic and speed definately need improvement. Thanks to your lesson I am going to give AMP another shot.
I will be giving you a call if I get Google gives me error messages. :)
Michael
My mobile traffic and speed definately need improvement. Thanks to your lesson I am going to give AMP another shot.
I will be giving you a call if I get Google gives me error messages. :)
Michael
Israel17
Premium
Sure thing, Michael! Feel free to reach out to me if the need arises anytime. We are one and are meant to help each other solve one technical problem or the other. Thanks for reading my AMP tutorial! If your theme is highly responsive, you may not need to install AMP anymore. Thanks again!
Israel Olatunji
Israel Olatunji
Israel Olatunji
Israel Olatunji
DianeScorpio
Premium
Hi - thank you for this training. However, I have tried AMP previously on a site, and it caused numerous errors, including coding becoming visible where it shouldn't be and loss of text. Sorry to say, I won't be trying it again!
Israel17
Premium
I can understand your experience, Diane! If you are on a responsive theme, you may not bother about installing AMP anymore. It depends on your theme and how much effort you are expending on improving site speed.
Israel Olatunji
Israel Olatunji
richardgb
Premium
Hi Israel
I have read conflicting reports about AMP. To clarify apparently it works very well when set up well but ... what isn't clear ...
- some say that if you have a responsive theme AMP isn't needed;
- if AMP is installed, used for a while, then removed, SEO status for a site will suffer;
- some hosts don't require AMP (I'm to sure abut WA).
Because these points aren't easy to get clear on I have avoided AMP so far.
Do you have more clarity n this by any chance?
Thanks
Richard
I have read conflicting reports about AMP. To clarify apparently it works very well when set up well but ... what isn't clear ...
- some say that if you have a responsive theme AMP isn't needed;
- if AMP is installed, used for a while, then removed, SEO status for a site will suffer;
- some hosts don't require AMP (I'm to sure abut WA).
Because these points aren't easy to get clear on I have avoided AMP so far.
Do you have more clarity n this by any chance?
Thanks
Richard
Dale123
Premium Plus
I would advise that you keep avoiding AMP, to be honest, Richard. It can quite easily cause you a LOT more problems than it's worth & unless you're a web developer, they will be pretty tricky to trace & resolve.
Israel17
Premium
No problem at all, Richard! Is your theme responsive? What was the result of your pagespeed insight the last time you checked? If you're sure of using a responsive theme, you don't need to install the AMP any longer. Thanks for stopping by!
Israel Olatunji
Israel Olatunji
Israel17
Premium
Yeah, the pro version of GeneratePress is great for your site speed. No worries at all! You are on track. Just make sure you don't install more than necessary plugins.
Israel Olatunji
Israel Olatunji
StevePotts
Premium Plus
Very cool, I learned something new. Thank You Israel, I will look into this further. Have a nice day!
Israel17
Premium
You're most welcome, Steve! Glad you found my Google AMP training helpful! Thanks for stopping by!
Israel Olatunji
Israel Olatunji
