According to a study that was carried out recently, mobile traffic has really grown with a 504% increase in size. More and more people are accessing the internet with their mobile phones. It is important to optimize your site for a mobile experience in a time like this.

This is not just for the readers alone, but also for the SEO of your site. Google has tools that quickly detect slow loading sites and those with an increased bounce rate; such sites are ranked low on the search engine.

We all know mobile optimization is now important in the digital world, and Google AMP is a program that has been designed to solve this problem. AMP is one of the tools that can be used for that purpose, but not the only one available.

The type of tool a site owner will use depends on the type of industry he belongs to, the content strategy, the business model, and the business size. In this tutorial, I’m going to talk about Google AMP, the people who should use it, how it works, the benefits attached to it, and how to implement it on your site.

Even if, at the end of this post, you realize the Google AMP isn’t for you, you would have learned SEO strategy that relates to mobile optimization.

What is Google AMP?

In 2016, Google launched the AMP (Accelerated Mobile Pages). This was a program developed to change the way mobile content is consumed on the internet. The AMP version of a home page, blog post, or product page was to make the site load instantly on a mobile device.

The symbol of the AMP allows users to know which web pages will load faster than the others. So once a user sees the lightning symbol on the search result, they know the webpage will load faster.

According to a study that was carried out, pages that have the Google AMP feature will load four times faster than those that don’t. The idea behind the AMP was to make the user experience on mobile phones better and not just faster, and they have achieved both.



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StephenThiam Premium
I agreed with AMP to improve the page speed; the best I can get is 1.7 sec. There is one error that cannot be clear is javascript. Come and go, very frustrated.
Without AMP, now I am facing more errors and low page speed. Still looking at how to improve without AMP.
To get good AMP results, I used the asset clean-up plugin plus AMP for the WP plugin. This combination is the best; I miss out on the cloud account to make the AMP application perfect. That is my lesson learned from my website.
I feedback this information to you. Hopefully, you can give some advice to me or use my way to find out if it is workable.
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lesabre Premium
Hi Israel, this is a great lesson for me. I have always had problems with the AMP plugin.
My mobile traffic and speed definately need improvement. Thanks to your lesson I am going to give AMP another shot.
I will be giving you a call if I get Google gives me error messages. :)

Michael
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Israel17 Premium
Sure thing, Michael! Feel free to reach out to me if the need arises anytime. We are one and are meant to help each other solve one technical problem or the other. Thanks for reading my AMP tutorial! If your theme is highly responsive, you may not need to install AMP anymore. Thanks again!

Israel Olatunji

Israel Olatunji
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DianeScorpio Premium
Hi - thank you for this training. However, I have tried AMP previously on a site, and it caused numerous errors, including coding becoming visible where it shouldn't be and loss of text. Sorry to say, I won't be trying it again!
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Israel17 Premium
I can understand your experience, Diane! If you are on a responsive theme, you may not bother about installing AMP anymore. It depends on your theme and how much effort you are expending on improving site speed.

Israel Olatunji
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richardgb Premium
Hi Israel
I have read conflicting reports about AMP. To clarify apparently it works very well when set up well but ... what isn't clear ...

- some say that if you have a responsive theme AMP isn't needed;
- if AMP is installed, used for a while, then removed, SEO status for a site will suffer;
- some hosts don't require AMP (I'm to sure abut WA).

Because these points aren't easy to get clear on I have avoided AMP so far.

Do you have more clarity n this by any chance?
Thanks
Richard
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Dale123 Premium Plus
I would advise that you keep avoiding AMP, to be honest, Richard. It can quite easily cause you a LOT more problems than it's worth & unless you're a web developer, they will be pretty tricky to trace & resolve.
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Israel17 Premium
No problem at all, Richard! Is your theme responsive? What was the result of your pagespeed insight the last time you checked? If you're sure of using a responsive theme, you don't need to install the AMP any longer. Thanks for stopping by!

Israel Olatunji
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richardgb Premium
I believe very few are not responsive nowadays ... anyway I'm using the premium version of Generate Press.
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Israel17 Premium
Yeah, the pro version of GeneratePress is great for your site speed. No worries at all! You are on track. Just make sure you don't install more than necessary plugins.

Israel Olatunji
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richardgb Premium
Thank you Israel.
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richardgb Premium
Thank you for advice Dale. Appreciated.
Richard
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StevePotts Premium Plus
Very cool, I learned something new. Thank You Israel, I will look into this further. Have a nice day!
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Israel17 Premium
You're most welcome, Steve! Glad you found my Google AMP training helpful! Thanks for stopping by!

Israel Olatunji
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