According to a study that was carried out recently, mobile traffic has really grown with a 504% increase in size. More and more people are accessing the internet with their mobile phones. It is important to optimize your site for a mobile experience in a time like this.
This is not just for the readers alone, but also for the SEO of your site. Google has tools that quickly detect slow loading sites and those with an increased bounce rate; such sites are ranked low on the search engine.
We all know mobile optimization is now important in the digital world, and Google AMP is a program that has been designed to solve this problem. AMP is one of the tools that can be used for that purpose, but not the only one available.
The type of tool a site owner will use depends on the type of industry he belongs to, the content strategy, the business model, and the business size. In this tutorial, I’m going to talk about Google AMP, the people who should use it, how it works, the benefits attached to it, and how to implement it on your site.
Even if, at the end of this post, you realize the Google AMP isn’t for you, you would have learned SEO strategy that relates to mobile optimization.
What is Google AMP?
In 2016, Google launched the AMP (Accelerated Mobile Pages). This was a program developed to change the way mobile content is consumed on the internet. The AMP version of a home page, blog post, or product page was to make the site load instantly on a mobile device.
The symbol of the AMP allows users to know which web pages will load faster than the others. So once a user sees the lightning symbol on the search result, they know the webpage will load faster.
According to a study that was carried out, pages that have the Google AMP feature will load four times faster than those that don’t. The idea behind the AMP was to make the user experience on mobile phones better and not just faster, and they have achieved both.
Without AMP, now I am facing more errors and low page speed. Still looking at how to improve without AMP.
To get good AMP results, I used the asset clean-up plugin plus AMP for the WP plugin. This combination is the best; I miss out on the cloud account to make the AMP application perfect. That is my lesson learned from my website.
I feedback this information to you. Hopefully, you can give some advice to me or use my way to find out if it is workable.
My mobile traffic and speed definately need improvement. Thanks to your lesson I am going to give AMP another shot.
I will be giving you a call if I get Google gives me error messages. :)
Michael
I have read conflicting reports about AMP. To clarify apparently it works very well when set up well but ... what isn't clear ...
- some say that if you have a responsive theme AMP isn't needed;
- if AMP is installed, used for a while, then removed, SEO status for a site will suffer;
- some hosts don't require AMP (I'm to sure abut WA).
Because these points aren't easy to get clear on I have avoided AMP so far.
Do you have more clarity n this by any chance?
Thanks
Richard