7. Take note of the surrounding texts

Normally, when you’re reading something online, you’re not just fixated on the anchor text but the surrounding text as well.

This is because you want to use the context of the surrounding texts to determine what the link text is about. That way, you have a clue about the link you’re about to click on.

Now, Google has come up with a mechanism that lets the search engine mimic the thought process above.

Conclusion

Getting your anchor texts right would be a great way to look good with search engines. In fact, not just search engines but also your readers. After all, you’d be killing two birds with a stone if your anchor text is great.

This is because as much as good anchor texts help give clarity to search engines, they also give your readers a superb experience.

Therefore, when it comes to link building, you’d be making a grave mistake by neglecting your anchor texts. The reason is simple; they’re important as well. One of your SEO duties as a marketer is to pay close attention to the following:

• What type of anchor text do you use?
• The words that make up your anchor text.
• The surrounding text.

Remember that in SEO, moderation is key, as well as diversity. So avoid stuffing keywords and always make sure that your anchor texts are relevant.

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