2. Increase Your LinkedIn Audience
LinkedIn Sales Navigator lets you work with higher volumes than other plans. To identify your target audience, you can start by using LinkedIn's Lead Search feature.
Connect with your target market 100 times per day. This tactic will work if you have LinkedIn Search Navigator. Upgrade your LinkedIn account to LinkedIn Sales Navigator. It costs $79.99/mo and comes with a 30-day trial. Notice: If you try this method with a premium or free plan, your account might be temporarily blocked or flagged.
This feature allows you to filter prospects in many ways. To see its full potential, LinkedIn's Sales Navigator Guide is also available.
LinkedIn Boolean Search Tool
Your website's organic traffic can be a great source of LinkedIn subscribers. Social media promotion popups are a great way to grab your visitors' attention and get subs.
Boolean Search allows you to target prospects even more effectively on LinkedIn. This logic algorithm will enable you to combine keywords with operators such as AND and OR while searching.
3. Convert Your Articles into e-books
Congratulations! You've published your articles successfully and are now visible to your audience. What next?
Convert your articles to downloadable e-books. That will allow you to make lead magnets that you can use to attract people to your email list.
Beacon is a tool that can help you do this. This tool allows you to convert blog posts into lead magnet format. After you have completed the formatting, create a PDF file.
That way you are driving traffic to your website as well as sending social signals to Google. Bonus!
Note to self - do more of that! (I changed the use of my LinkedIn profile but it would still work to showcase my writing I guess - though I have the wrong audience these days lol.)