6. Include CTA Links in Your Articles

You can use the CTA many times in the text. Do not forget that not everyone is reading the entire text.

You've now created articles and converted them into downloadable e-books. Create landing pages to promote your lead magnet. Then automate the process by linking it to your email marketing services.

Next, link your landing page to your articles. Your call to action should be clear, encouraging, and compelling. You could say, "Download this PDF guide."

For Medium and LinkedIn, you can use an image button as your CTA and then link to your landing pages.

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MsJeanK Premium
Another good way to post articles on LinkedIn is to write the first couple of lines then put 'Click here to continue reading' and put in a link to the post on your website.

That way you are driving traffic to your website as well as sending social signals to Google. Bonus!

Note to self - do more of that! (I changed the use of my LinkedIn profile but it would still work to showcase my writing I guess - though I have the wrong audience these days lol.)
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Aussiemuso Premium Plus
@MsJeanK
Excellent point Jean. I will try that too.
Thanks for your great advice.

Lily
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JKulk1 Premium
@MsJeanK
I never knew LinkedIn allowed you to do that. What a great idea. Jim
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muslimah Premium
Thank you for another valuable tutorial.
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Aussiemuso Premium Plus
@muslimah
You are welcome Muslimah.
Lily
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RCanty Premium Plus
Thank you for another great post, Lily! I am still trying to get my bearings in the social media world, but I will be deploying a lot of the great tips that you provide.

Canty
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Aussiemuso Premium Plus
@RCanty
That is understandable Canty. It has taken me years to even begin to understand social media platforms. Just keep reading and collecting information and it will eventually fall into place.

Lily
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Siobhan3 Premium
I have gotten to where I know it's a post from you before I even see your name. Another excellent one!
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Aussiemuso Premium Plus
@Siobhan3
You are so sweet Siobhan. A lovely compliment thanks.
You made my day. ;-)

Lily
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Siobhan3 Premium
@Aussiemuso
I am glad I did! You are very welcome!
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DLyn2 Premium
Hi Lily, another great lesson. You certainly know your stuff.
I am not versed on these issues so the information here will be helpful to me.
Thanks
Donna
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Aussiemuso Premium Plus
@DLyn2
Hi Donna,

Thanks for the kind comment. I'm still learning something new every day. It's actually one of the things I love about online marketing, this accumulation of knowledge.

Lily
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