Social media attention
They are real experts. We are not surprised by that.
People on social media attract the attention in a very (uhm "un"?) professional but effective way. The crazier the better. Dogs and cats with their own instagram account. Crazy challenges. Etc.
And the herd on social media is growing steadily.
However, the best way to attract attention is still to give and get compliments. All apps have become specialists in this. They invent everything to make you stick.
- Likes
- Batches
- Shares
- Feedback
- Notifications
all functions that reward you and activate you to give something back.
If you are endorsed by Jane for a skill on Linkedin, then you almost have to do it back, don't you? Linkedin makes it very easy for you to present the "Endorse Jane button" to you.
And you do that, and Linkedin thinks, GOTCHA
Wherever you look around, you see that everyone wants your attention and wants to hold on to it.
10 tips to get and keep attention
- Title - Clear, clever and consise
- Content - Tell a story
- Write personal - That gets immediate attention
- Add emotion - The reason for people to share or talk about it
(Emotion is better than logic to trigger the center in the brain that controls behaviour and decisions) - Questions - Ask a question and refer to the comment section. When you are done reading can you give your opinion? Or what is your opinion about this subject?
- Use statistics - Infographics make figures visual
- Give proof - Back-up your claims
- Be specific - Give detailed information, link to authority sites
- Stay original - Go against the grain if necessary
- Gamification - Our life has always been a big game - Make it playful
You just read the 3rd training in the series "Attention"
Part 1. How to create a good advertisement?
Part 2. How do you attract attention?
Part 4. Gamification and attention - coming soon.
Answer for page #3 - The Apple I-Pad
Could you please let me know how I will be able to get attention and demand for my :
1- Copywriting business.
2- Life coach and therapy business.
i do not get any response for my blogs.
Thank you,