How do companies capture attention?

Companies consciously increase attention from the buyers.

• First the name leaks out
• Then a few photos
• Then a few specifications and dimensions.
• After that follow the videos of 3D printouts of the product that is not yet on the market.
• Next, parties are organized about the announcement.

Ultimate expectation ... for a device that has not yet been released ...

And when it is released, people have been lying in their sleeping bags in front of the shop
for hours, to be the first to get hold of this phenomenal new article.

Do you remember which product am I talking about? (announcement on the last page)

Hollywood attention

The film producers really enjoy it. They run campaigns months before the movie comes out.

• First, after weeks of speculation, the title is announced,
• then a teaser follows
• sometimes it takes 9 months before a trailor appears

9 months in happy expectation,

(does that make you think of anything?)

And the storm breaks loose at the premiere, everyone wants to go there.

Next to the movies, we have the series. With the well-known clifhangers. It stops at the most exciting moment ...
Wait a week for the sequel. (Netflix knows a solution for that, watch the entire series on netflix NOW! And believe me, they do anything to keep you there)
A good clifhanger is converted into money for the companies. You look "unwanted" at the advertising, and then continue the series.

Your attention is worth money.

Television programs tease you completely crazy. During the advertising blocks and with popup messages at the top of the screen.
They tell half the truth, information extracted from the context, about what you will see soon.

They tease your expectation.

Coming soon...