Step 2: Navigate to Facebook Ads Manager

Facebook Ads Manager is the tool that manages your ad campaigns on its platform. You can access Ads Manager directly on http://facebook.com/ads or from the drop-down menu on your Facebook account. You can also access the Ads Manager when you click on any of the CTAs on your Facebook page.

Once in Ads Manager, navigate with the menu on the left-hand side of your page to begin your campaign. Your campaign kicks off in earnest when you click on the green button at the top right-hand corner of your page.

Step 3: Align Your Objective with Available Options on Facebook

The Facebook Ads Manager provides you with 15 options for what you want to achieve from your ad campaign. These options can be broadly categorized into 3 namely:

I. Awareness- This objective is focused on generating interest of your brand, which could be your products, services, business, an event, etc.

Under this category, you can boost your posts or promote your page, or you can reach people who are near your business and increase your reach.

It is advisable for small businesses to focus on this category to help them build awareness of their offers.

II. Consideration- This is an objective that is targeted at getting people into thinking about your brand and willing to seek more information about it.

Campaigns under this category may be targeted at sending people to a particular location which could be on Facebook or outside it, generate sales lead for your business and encourage people to download and install your app.

III. Increase Conversions- This objective is focused on getting people to claim your offer or buy products or services at your store.

Once your objective has been aligned with what is provided by Facebook, you can then name your marketing campaign.