Getting Started

Even if this is your first time using Facebook Ads for your campaign, you can still have a successful one if you follow the step-by-step guide here. I recommend a month's campaign running $1 or $2 worth of campaign daily. That should amount to a total budget of $30 or $60 for your ad campaign.

Also, have a follow-up plan to this campaign in order to either increase your page followers or enlist your converts into brand ambassadors. The choice is yours to make; just ensure you have a follow up plan after the campaign is done.

Now we proceed to the guide proper.

Step 1: Decide on the Main Objective of Your Facebook Ads Campaign

Right before you jump right into setting your ad campaign on Facebook, it is important that you have your objectives right. What do you intend to achieve from the campaign?

Having a clear cut objective gives you a yardstick to measure performance and progress of your campaign.

A typical example could be to get people participating in an event organized by you. Your main objective could then be reaching 50 people that would be interested in your event and sign up for it. That way, you can measure how successful the campaign is while it is running.

Also, a clear objective helps you properly align with Facebook's campaign objectives that we will later see in Step 3.