Facebook page is a must-have for any business that is serious about building its followership base. It's a good platform to create awareness of new and existing offers, build engagement with followers, and drive traffic to a blog, website and or online store.

Having an active Facebook page is a cheap and easy way to get your brand noticed. However, getting the kind of responses that you need for your campaigns to be successful requires a little more effort.

Over time, Facebook has reduced the number of organic reach that a business page can have even within its followers, instead giving more priorities to posts made by family and friends.

For your Facebook ads campaign to be effective, you need to make use of paid ads in order to reach your target audience and effectively attain your ad objective. This shouldn’t cost you any sleepless nights because Facebook paid ads are very affordable.

This tutorial gives a complete guide to help you get started with your ads campaign in order to get the best value out of your Facebook campaign.

Areas to cover in this training:

• Getting Started
• Step 1: Decide on the Main Objective of Your Facebook Ads Campaign
• Step 2: Navigate to Facebook Ads Manager
• Step 3: Align your Objective with Available Options on Facebook
• Step 4: Identify Your Target Audience
• Step 5: Set Your Campaign Budget
• Step 6: Create Your Ad
• Step 7: Select Location for Ads Placement
• Step 8: Submit Your Ad