Your Opt-in 3-Page Funnel

Before we jump in to creatin the first page, here are some more thoughts on the funnel.

I like to create three pages for an opt-in.

The First Page

The first page shows the giveaway (that would be the book cover if it's an e-book) and the form requesting the visitor's name and email address. It also promises to send the link to download the book to the email address. This protects you against someone entering a fake email.

This page is the one that you'll promote via blog posts, social media or other advertising methods such as pay-per-click.

The Second Page

The second page is the one that appears after the visitor completes entering their details. It tells them what will happen next. You don't want this page appearing in search engine results, so it carries the noindex flag.

The Third Page

The third page is the one that is linked to from the email that is automatically sent to the contact. It contains the link to actually download the giveaway so it must also have the noindex flag.

Page Names

I like these pages to appear in their logical order in my page list, so I typically name them

• [giveaway] 1 Opt-in
• [giveaway] 2 Confirmation
• [giveaway] 3 Download

For example:

In this example, the [giveaway] is ChatGPT Book.