The Opt-in Form

Now to build our opt-in form. From the Elements section in the right-hand sidebar, scroll down to the Lead Generation element. Click and drag it to directly underneath the text. This will display form template images for you to select from.

Select the Template

In the left-hand sidebar, select Opt-in Forms to narrow the selection down.

I'm going to select Opt-in Form 01, a clean, simple design containing Name, Email Address and a full-width CTA (Call to Action) button.

The form appears where we've dropped it, ready to make a couple of edits. Note that the button color is automatically set to the theme color. We can override this if we want, though I prefer consistency and the ability to change the color of all my buttons with one simple edit to the template.

With the form selected, its properties are shown in the left-hand sidebar and can be edited there.

Edit the Properties

I'm going to make these changes:

• Make Name a required field (email already is)
• Change the email prompt to "Your Email" to match "Your Name"
• Connect the form to my autoresponder
• Change the button label from "SIGN UP" to "GET MY FREE BOOK".

There's one more change we need to make and that's where to send the visitor after they click the button. But that's to the confirmation page, which we haven't built yet.