Google Reviews
Reviews have always been around for quite a while now and it’s obvious how dominant they are. As a matter of fact, positive reviews have made nearly 70% of consumers trust local businesses more and more. Do not wake up and expect the reviews to stream in.
If you’ve possibly come up with a traumatically stunning business, people still need a humane push towards the review section. Push reviews actively because if you do not ask, you won’t definitely get.
Streaming in those positive reviews isn’t sufficient. It’s equally good practice to timely respond to reviews, whether they’re negative or positive.
Google Posts
Another feature of Google My Business that has been leveraged below the optimum level is the Google Posts feature and this works similarly to posting content on social media. Posts created are shown as mini updates in a merry-go-round as part of your proficiency panel, even though they expire within a 7-day period.
It’s constantly an awesome idea to add an image but do it carefully while cropping them within Google Maps. It’s therefore worth finding out how the image features on both mobile and desktop.
Google Posts can be leveraged for a myriad of different uses, but it’s sometimes useful to utilize the validated post types as a guide: Products, Events, What’s New, and Offers. You could get the “What’s New” post type populated with exhilarating overall updates, announcements, and your latest posts. Remember to include a CTA in your posts to allow engagement and conversions.
Google Posts are eminent in Google Search. Thus, if you’ve got an idea to pass across, don’t hesitate to pronounce it.
I have a local website and implemented this today. It was quite useful. There is a whole new section called "website" which gives users a free ".business.site" website. I will see how useful this is in the SERP's.
I was helping a friend do the same, she has a .com website in this niche and we both setup a ".business.site" to link to our back office online stores, hopefully we can get both of hers on page 1 of Google
Another excellent tutorial related to Google My Business especially for local businesses looking to attract customers.
Claudio