We all possibly know the vast significance of mobile and local search. It’s simply about influencing the search engine result pages (SERPs) for queries that are strongly connected to the location of a user, thus bringing potential clients to your business with instant and concrete user’s intent.

As local searches, Google will assign rankings to your business based on distance, relevance and prominence. Thus, your Google My Business listing has a significant impact on your rankings for local search, as well as in bonding your online presence outward your site.

Based on experience, people haven’t been leveraging Google My Business enough. There’s a propensity to create a listing, validate it and then leave it there. Yet there are a couple of reasons to have a listing that’s fully optimized and frequently updated. Most importantly, Google My Business profiles are still the most dominant signal in local search results.

Like this wasn’t sufficient, it has never been more significant to boost your presence on search engine result pages (SERPs). SEO best practices are progressively encountering the distress of the walled garden, whereby searchers wouldn’t need a click-through to sites again. Most significantly, all the vital info they could likely require is made available in the numerous features of the search engine result pages (SERPs).

Although this may likely be having a hurtful impact on site traffic, it doesn’t imply that the situation can’t be leveraged. It has only escalated the significance of having a Google My Business (GMB) that’s fully-optimized and potentially suited to rank seriously and bring about business.

With a superb Google My Business (GMB) listing, you can improve your rankings in local packs, essentially increasing brand recognition and visibility and, thus, building engagement. It will definitely help boost your impression in Google Maps results, and you can start leveraging Google reviews.

And you may want to know, the service is completely free. You can hardly find other marketing tools that are quite as prominent as Google My Business (GMB), which can be completely leveraged without spending a dime. You’d miss out seriously on not leveraging this.